DMA Solutions Team
Posted by DMA Solutions TeamFebruary 16, 2021 6:00 AM

For our second Marketing Matters of 2021, we spoke with Dante Galeazzi, President and CEO of Texas International Produce Association, and David Sherrod, President and CEO of Southeast Produce Council to discuss the changes for their organization's upcoming tradeshows: Viva Fresh and Southern Exposure

What you Need to Know

Viva Fresh

The 2021 Viva Fresh show will be the first in-person event to take place since the beginning of the pandemic. That said, for those not ready to attend an in-person event, the show organizers have planned for a hybrid show. Key highlights regarding the show:

  • Date: March 26 & 27
  • Where: Gaylord Texan Hotel in Dallas, Texas 
  • Total # of Exhibitors: 165
  • Additional Events:
    • Golf Tournament
    • Welcome Reception
    • Buyer Speed Meetings
    • + more!


Southern Exposure

The very popular Southern Exposure will be held in Orlando, Fl. at a Disney property, which will add fringe benefits for people attending the event, including amplified safety and perhaps even fireworks displays from the nearby park!  The hybrid experience will provide the show’s 275 confirmed exhibitors with an opportunity to be present within their booth OR manage the booth remotely.

  • Date: April 6-8
  • Where: Swan & Dolphin Resort in Orlando, FL
  • Total # of Exhibitors: 275 
  • Additional Events:
    • Hybrid Experience within the SEPC Virtual Garden Platform
    • STARS Cocktails & Careers
    • Opening Gala
    • Exposition Safety
    • SEPC Prayer Breakfast
    • + more!


Click below to access the deck from last week's webinar to help in planning a better overall marketing and sales experience for both shows, or watch the full webinar!


Get the Deck

Want more marketing inspiration?  Check out our 2021 webinar line-up and register to stay in touch with topical updates.


Topics: Marketing Trends, Tools, & Insights, What's Hot, 2021