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Kendra Knieriem
Posted by Kendra KnieriemOctober 5, 2018 2:10 PM

It’s hard to believe the 2018 Fresh Summit Convention + Expo has almost arrived! Before you pack your bags and head down to Orlando, make sure you have a social media plan in place to help you maximize your time there. If you’re not sure where to get started, we put together a social media checklist that you can reference before and during the show.

 

Develop content before you leave

Eliminate the stress of trying to get the perfect post out during the chaos of the show and have content created and scheduled to go live beforehand. During the show, we recommend having at least one post go out per day to let audiences know what activities you will have going on at your booth.

  • If you’re sending out a tweet, make sure to tag #FreshSummit and @pma to join the conversation.
  • For an Instagram post, tag @producemarketingassociation and #FreshSummit.
  • For a Facebook post, tag @producemarketingassociation.

You’ll also want to make sure you include your booth number so audiences who are at the show will know where to go to find you!

 

Share live updates during the event

While scheduling content beforehand is important, sharing live updates during the event is critical as well. Use this opportunity to share actual pictures from your booth and to engage with other exhibitors. If you see something worth sharing on social, post about it, making sure to tag the handle of the company. It will be handy to do some research prior to the show on potential brands you may like to engage with on social. Have their Twitter handles written down so when you’re on the show floor and posting you can make sure you tag them correctly. Depending on the activities you have going on at your booth, a Facebook live video could make sense. If you’re not ready to commit to live video, we have some tips to help encourage you, or you can easily share short video clips and pictures to your Instastories instead.

 

Make time to take photos

We know there is a lot to focus on while attending the show, but we guarantee that if you take some time to document your experience, you won’t regret it! These photos can be added to the live social media updates you post about and can be helpful if you want to post a recap of the show. Photos with people in them typically perform best, so make sure you capture some photos of your staff having fun in your booth! This is also another great opportunity to snap some video content! Don’t worry, it doesn’t have to be perfect, but make sure that it is engaging and something people would enjoy watching.

 

Let the tools do some of the heavy lifting

Help streamline your social media plan for Fresh Summit by looking into these tools that can help you post and engage before and during the event. Here are a few of our favorites:

  • Gain- Gain is an excellent tool used for drafting, scheduling, and posting content across all platforms. This will be especially useful for the content that is created beforehand. If you work with a social media team, this tool is also helpful to facilitate approval of content before it goes live.
  • Hootsuite- This free app syncs your Twitter account with the Hootsuite platform and is excellent for helping you follow streams and specific hashtags. You’ll never miss a #FreshSummit tweet when you set up a stream to follow the hashtag and scroll through it a couple times throughout the day.
  • Repost for Instagram- We mentioned that sharing things from the show to your social platforms is a great way to be engaged during the tradeshow, and this app makes that easier than ever! If you see an Instagram post you would like to share to your Instagram page, simply download the Repost app and you’ll be able to do just that.

Pro-tip: Be sure to turn on real-time notifications for each of your social media apps so that you can stay connected and involved in any conversations that arise. When you have a few minutes during the show, respond to any @mentions that come through.

 

Executing this social media plan for such a large industry show can seem intimidating, but if you follow these guidelines it should make it a bit easier. Just know that the time you put into it will be well worth the connections you will make at the show both in-person and digitally. We’ll see you there!

 

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Topics: Social Media, Tradeshows & Events

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