Creating a steady flow of helpful, fun and creative content for your company’s blog is exciting and challenging at the same time. It is great to own something that you can put your own voice behind, but what happens when you get stuck and need inspiration for content? With the Fourth of July weekend on the horizon, we used this holiday as an example throughout this post to help you generate similar content ideas! Here are our top ways to combat writer’s block and come up with blog content you haven’t even considered before:

Have a 30 minute group brainstorm session with your team

Sometimes two (or more) is better than one. Gather a group of coworkers and have a quick brainstorm session. Make sure to fill your brainstorm team in on the audience and goals you are trying to achieve with the blog if they aren’t already aware. Not only will this give you a plethora of ideas and viewpoints, but it may also spark your creativity and help you think of topics you’ve never even considered.

Example: Ask your brainstorm group what their favorite Fourth of July traditions are. This could inspire your blog post and give you insight into what people like to do during the holiday.

Use Hubspot’s Blog Topic Generator

Do you have a certain topic you’d like to focus on but can’t seem to figure out where to start? Hubspot’s Blog Topic Generator is a free online tool that will create a week’s worth of blog topics in a few seconds for you to use! Enter your specific topics you’d like to focus on, and ta-da! This is a great tool to use if you are running short on time.

Example: Use keywords that involve an upcoming event like the Fourth of July, such as your product or recipes, and see what blog titles Hubspot comes up with for you!

Search what’s trending on social media channels

Another great free online tool that will give you ideas for your blog directly from your audience you are trying to reach are social media channels! There are several ways to find out your audience’s wants and needs are, as well as any questions or curiosities that may have.

• Follow topics or people in your industry on social media that speak to similar topics as your blog
• Find out popular hashtags that are used in alignment with the ‘voice’ your blog is going for as well as popular hashtags used in your industry. This will help you seek out people who are considered the audience you are trying to reach, and give you insight into what they are wanting.
• Look what is trending on social media. This will give you real life, in-the-moment topics that are capturing the attention of many.

Example: Search the trending hashtags on Twitter to see what people are talking about as the Fourth of July holiday approaches. Basing your blog post off of what the social media world is chatting about is a good way to bring readers to your blog.

Share real life experiences and company culture

One way to get inspiring content is to take real life experiences and translate that into a blog post! Whether you mention wins or challenges your company has experienced, sharing these personal experiences gives your company transparency and trust.

Example: Does your office throw a Fourth of July party every year? Document your company’s party and make sure to include pictures! This is a good way to spice up your usual routine of posts on your blog and show off your company’s fun culture.

Recycle old blog content

Do you have a lot of great content that hasn’t been read? You can update and revitalize “evergreen” content that you know performed well in the past. Make sure to update the post with relevant information and replace any old facts with new, updated facts. This is also beneficial to SEO!

Example: If you created a Fourth of July post in the past, recycle it! Add in anything to freshen it up and make it relevant to this year’s holiday.

Feature a guest writer/post

A great way to get another type of voice, a different point of view and to spice up your blog is to have a guest post. This could be a blogger, a client or even a coworker who wants to contribute. This also can help create brand recognition through a different outlet other than yourself.

Example: Have a blogger write a Fourth of July inspired guest post. Provide them with your product and they can create a unique recipe that your reader’s can try as they celebrate the Fourth of July.

Not only will these 6 tips help you generate new blog content, but will help you establish further your voice and reach the audience you desire. Now that your creative wheels are turning, get to writing that perfect holiday post, and have a happy Fourth of July, from our company to yours!