Fresh Summit is quickly approaching and PMA continues to grow and enhance their marketing support for exhibitors. The Fresh Ideas Showcase (formerly the New Products Showcase) provides an opportunity for exhibitors to highlight their new products, services, packaging, etc. in a focused setting that is easier to navigate than the expansive Fresh Summit exhibit floor. Each display is automatically entered into the Best of Show Contest and one exemplary Fresh Ideas Showcase display will be named Best Product Promo, the winner of which will be awarded a free display at next year’s Fresh Summit (plus, lots of great publicity, so it’s definitely worth your best shot)!

As marketers, we (strongly) encourage consistent messaging, and integration of those messages are key components of the judging criteria for the best Fresh Ideas Showcase display award. Other insights into what the Fresh Ideas Showcase judges will be looking for can be found here. And, on top of that, PMA has released a video to inspire your Fresh Ideas Showcase display that includes the “secret sauce” for an award-winning entry. Click below to watch the vid and be sure to take notes! We can’t wait to see all the creative and engaging displays in Atlanta!