Marketing Leftovers from The Core

leftovers_postAs you sit at home munching on your Thanksgiving Day leftovers, we wanted to help fuel you with some of our best marketing bites from 2014… just in case you haven’t quite had your fill! Below authors of the Core share light reading to pair with your leftovers.

Will We Keep Our Seat at the Food Marketing Table?
This delicious read offers Dan’l’s vision for the future of the fresh produce industry in the marketing space along with her call-to-arms for industry marketers – we’re GOING to win!

How To Become A Trusted Brand
What sets your brand apart from your competitors? In this read, Marci includes the much needed ingredient – trust. Learn how this factor makes a huge difference when marketing to fresh produce consumers.

Why Fresh Produce Marketers Need Inbound Marketing
Not quite full? Take a bite of Megan’s insights on how inbound marketing can make a huge impact in marketing in the fresh produce industry!

5 Tips for Creating Optimum Calls-to-Action
This dish is all about standing out and how to use CTAs to do just that! In this read, Brock provides 5 tips that will be help amp up your CTAs throughout your website.

5 Reasons Why Fresh Produce Marketers Should Be on LinkedIn
Here, Mackenzie shines the spotlight on the “World’s Largest Professional Network” and details the advantages to fresh produce marketers to actively use.

Tools for Savvy Marketers: EVERNOTE – Making Business More Manageable
Have a nibble of EVERNOTE and how it can prove to be a useful tool for fresh produce marketers. In this read, Molly explains how EVERNOTE can work for YOU!

Buyer Personas—Beyond “The Who”
To feed your desire to know who you are marketing for –Ashley provides information on how to build buyer personas and what fresh produce marketers should be asking to build them accurately.

Increasing Consumption. Is this the right goal?
Because no meal is complete without a bit of insight from our marketing mentors—Dan’l delivers a read that sheds some light on the shift from increasing consumption over demand gleaned from Seth Godin and thought leaders!

7 Types of Posts to Share on Instagram
In this post, Baharan shares that not only is Instagram a way to shape your brand’s personality and identity, it’s a powerful visual tool for an increasingly visual fresh produce consumer audience.

10 Rewarding Reasons to Pursue a Career in Fresh Produce
The truth is, a career in fresh produce is far more than a “job” or a place where one lands out of college. It is a calling, a path and a passion. As a more than 20 year industry vet, Dan’l delivers an entrée of 10 of the most rewarding reasons to pursue a career in fresh produce.

Still hungry for more? Visit our marketing resources to satisfy your appetite.