With over 20,000 people anticipated to attend this year’s Fresh Summit Convention + Expo in Atlanta, it is imperative that you utilize marketing resources available to you in order to maximize your visibility at the show.
Lucky for us, PMA provides marketers like us with a plethora of free tools that can help you compete and elevate your brand voice and overall visibility during this important show. Following is a list of the tools and how we recommend that you use them to help.
- Fresh Ideas Showcase
Formerly known as the New Product Showcase, this year’s Fresh Ideas Showcase has been renamed and rebuilt to provide exhibitors with an additional way to provide exhibitors with more ways to share big product or service news in an area with heavy foot traffic. Benefits include year-round online recognition, an on-site display at Fresh Summit, a product listing in the printed directory at the show and automatic entry into the Best of Show Contest. For more information about the Fresh Ideas Showcase, click here. Hurry! Spaces will sell out prior to the show.
- Fresh Summit Contests
Talk about free publicity! Winning one of the contests offered during Fresh Summit is a great way to get big publicity to your target audience. Winners of the various contests enjoy brand placement during the show via announcements, online on PMA’s website and in trade publications that share highlights from Fresh Summit after the show closes. Take a look at the contests available and consider expanding your visibility by participating in one during the show.
- Free Tips for Hosting a Successful Display
Using the criteria that the Fresh Summit Contest judges use to select winners, PMA offers free tips that will help maximize your booth presence during the show. Categories for improving your presence include showing off your new products/services, using graphics to convey key messages, staffing the booth appropriately and more. Learn more about PMA’s tips for hosting your best booth yet!
- Fresh Summit Logo Usage
PMA offers you easy access to the official Fresh Summit logo in both EPS and JPG for your use in print materials and online. From email marketing, to a graphic call-out on your company’s website home page, the opportunities for aligning your brand with the Fresh Summit brand are endless. Take advantage of this free tool and start telling your customers where and when you’ll be present during the show.
All of these tools are yours for free and available from PMA here on the Fresh Summit website. Take a look and browse for the tools that best suit your business.
