Fact: More people are searching for and consuming information on a mobile device (phone or tablet) than ever before. And that statistic is growing each year. Now, with the majority of global web searches occurring on mobile, it’s imperative for fresh produce marketers to deliver an equally dynamic website experience on an iPhone as on an iMac. Lots of brands are already on the mobile responsive web design bandwagon, WOW-ing consumers with an attractive and fully-functional, yet mobile-friendly website in the palms of their hands. Regular consumers of online info via mobile devices ourselves, we especially appreciate the following brands for achieving a seamless PC-to-mobile transition that not only maintains, but elevates, the brands and their stories.

• Blendtec.com – Simple layout, ease of navigation with dropdown nav and all the important stuff right off the bat –product info, lifestyle video content, recipes and their deservedly popular video series, “Will It Blend”, all within a simple scroll.
• LoveGrownFoods.com – This group’s mission is front and center and followed by several, one-click-away engagement opportunities. Also, with that drop down nav (that’s a recurring theme throughout all of these examples).
• TheBuzzBlog.calgiant.com – Blogs can be mobile-responsive, too! And The Buzz does so very well with high graphic images, social icons and an a search bar up top so that viewers can immediately find exactly what they’re looking for.
• AvocadosfromMexico.com – There’s a lot to love on mobile site as each easy-to-read section of the mobile homepage has a clear and enticing call-to-action, whether a recipe, a sweepstakes or tips from a blogger partner.
• ThePeachedTortilla.com – This food-truck-turned-brick-and-mortar establishment manages to maintain a gourmet feel while still grounded in their on-the-go roots. Clean, delicious and cool – just like their Austin, TX home.

So, are you mobile-responsive yet? If not, then your next website revamp should certainly include this needed and cost-effective component. If not the number one rule of business, it’s certainly near the top: Be where your customers are. And a growing majority of them are MOBILE.