The Core - A Blog by DMA Solutions

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The Biggest Brand Fails of 2019

Posted by Lauren Miller on January 17, 2020 3:47 PM

If there is anything 2019 taught us, it’s that the most air-tight public relations plans can go awry, and even top brands aren’t necessarily safe... Read More

How to Use the 2020 Marketing Calendars to Elevate Your Brand

Posted by Allison Kirkland on January 15, 2020 6:00 AM

We recently launched our 2020 Social Media and Produce Marketer’s Calendars, useful tools designed to help marketers prepare for all that's ahead in... Read More

How to Write Consumer-Friendly Website Copy

Posted by Kelly Olivieri on January 14, 2020 4:22 PM

Digital marketing, particularly social media, provides opportunities for fresh produce brands to directly connect and engage with consumers like... Read More

Using Pop Culture and Current Events to Shape Social Media

Posted by Jessie Donlon on January 10, 2020 4:25 PM

Social media and pop culture have become intertwined in recent years, and for good reason. Social media shapes the conversation around pop culture,... Read More

2020: Planning for Marketing Success in A New Decade

Posted by Sarah Clinton on January 8, 2020 8:00 AM

Having just flipped the final page of another year spent working on behalf of fresh, our minds—like many of yours—turn towards the impending new... Read More

What does it mean for an agency to do project work?

Posted by Marci Allen on January 7, 2020 7:30 PM

“We don’t really have the budget to work with an agency.” As you can imagine, we’ve heard that line a time or two (or two hundred), and we’ve learned... Read More

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