The Core - A Blog by DMA Solutions

3 Smart Ways to Use Personalization in Your Emails

Posted by Kelly Olivieri on March 13, 2020 6:00 AM

If you’re familiar with email marketing, you understand the importance of email open and click rates. These factors are key in understanding how well... Read More

Social Listening Can Enhance Your Social Strategy

Posted by Jessie Donlon on March 11, 2020 6:00 AM

The social media world is a constant flood of content - making it a competition to be the piece of content that jumps out at catches a person’s... Read More

Influencer Marketing 101

Posted by Jessica Schneider on March 10, 2020 6:00 AM

In the last year, we've seen influencer marketing change drastically. From exponential growth in the number of influencers on Instagram to increased... Read More

Getting the Most From Your Creative Team

Posted by Allison Kirkland on March 6, 2020 6:50 AM

When it comes to developing creative marketing assets you're proud of, the output - or finished product - is a direct reflection of the input your... Read More

What Blew Us Away (#WBUA) at Southern Exposure 2020

Posted by Megan Zweig on March 4, 2020 8:51 AM

If you had the pleasure of attending Southern Exposure last weekend in Tampa, FL, you know how beneficial and plentiful the show was for all.  For... Read More

The Importance of Core Values for Your Brand & Culture

Posted by Hannah Daniels on March 3, 2020 5:30 PM

Transparency and authenticity are being demanded of companies by customers, critics, and employees alike. Core values are one of the primary ways in... Read More

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