The Core - A Blog by DMA Solutions

How to Run a Successful Promotion During COVID-19

Posted by Jessie Donlon on May 14, 2020 6:00 AM

When it comes to promotion planning, we are constantly observing trends to help shape our marketing effort for both DMA Solutions and our clients.... Read More

How to Spend Your Marketing Dollars in the Next 90 Days

Posted by Megan Zweig on May 13, 2020 6:00 AM

If you’ve been reading our blog since March, you know we’ve been offering weekly advice to fresh produce marketers about managing communication... Read More

How Media is Reacting to the New Normal And What That Means for Fresh Produce

Posted by Jessica Schneider on May 12, 2020 6:00 AM

Amid the current pandemic, there have been many changes taking place in our day-to-day lives. It’s no secret that we’ve now fallen into a new pattern... Read More

Marketing in Times of Uncertainty

Posted by Marci Allen on May 6, 2020 6:00 AM

As marketers look around and see the realities of lay-offs and health concerns for our consumer audiences, we are having to assess our brand... Read More

No One is Asking Me About Social Media ROI, Now.

Posted by Dan'l Mackey Almy on May 5, 2020 4:00 PM

We are now into May, and amidst all the turbulence our society - and industry - has faced over the last two months, it’s no surprise that we’re... Read More

What to Do If Your Content is No Longer Relevant

Posted by Stevi Perkins on April 29, 2020 6:00 AM

You may be looking at the content calendar you planned out and color-coordinated months ago thinking… “do I really need to scrap this?” And the... Read More

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