Recently, we received a lot of positive feedback about a particular point made in this Q&A with Dan’l in The Snack – “if this industry spent 0.5-1 percent of sales on marketing, we’d be unstoppable.” One of the greatest barriers to marketing in fresh produce is acquiring a sufficient investment for marketing activities. As marketers, we use data and stats to prove why investments in marketing are worth making – especially for digital and social media.

Preparing a strong case for why your company should spend money on social media is imperative. The power behind social media is often underestimated and misunderstood, which is why definitive numbers and statistics can help debunk misconceptions and ultimately prove the relevance and importance behind a strong social media presence.

In order to help, we’ve done some legwork for you and have collected the 10 most compelling statistics related to social media use that collectively provide support, context, and understanding behind devoting time and money into social media marketing for your brand. We’ve designed these stats into a presentation ready PDF for your convenience. Here are a few statistics included in our new Stats That Prove downloadable PDF:

1) 33% of 18 –29 year olds and 25% of 30 –44 year olds report using Instagram several times a day.

                                           Source: Morning Consult

                                      2) Business decision makers are 2X more likely to be daily users as are other people who use.

                                           Source: Facebook

                                      3) 65% of top-performing Instagram posts feature products. 

                                           Source: Social Media Today

This is the first edition in a series that we plan to present to you regularly.  They are designed to provide you with helpful marketing statistics that you can share to showcase the power of social media.  Look out for our next edition this summer!