Say Hello to @TwitterFood

May 1, 2015
2:45 pm

Posted by DMA Solutions Team

Fresh Produce marketers listen up: @TwitterFood has arrived!

Earlier this week, Twitter announced on its blog the launch of @TwitterFood, a Twitter account dedicated to sharing “meals, ingredients, favorites, recipes and dining experiences,” according to the blog.

If you’re a fresh produce brand on Twitter, this account is a must-follow so that you can stay in the loop with the latest foodie trends and celebrity chef buzz, which offers continuous opportunities to connect to other foodies who are interested in your products.

Welcome to @TwitterFood, where we’ll share delicious Tweets and the best conversations from top foodies on Twitter. pic.twitter.com/pU2UBLsgib

— Twitter Food (@TwitterFood) April 29, 2015

For foodies, Twitter is a great social network to keep tabs on what’s “in” and what’s “out” when it comes to food. In fact, a recent survey of the most popular recipes on Twitter suggests that Greek yogurt is “out” and salads and pies are IN. So what does this mean for you as a fresh produce marketer? Here are our tips for produce companies looking to capitalize on the new @TwitterFood account:

Follow @TwitterFood and engage regularly with their content by retweeting, “favoriting,” and replying to their tweets – and it doesn’t have to be ONLY when the tweet includes your products. By engaging with a variety of food content that doesn’t always have your products front and center, your Twitter voice will appear more authentic and “human,” which builds trust.
Create a list of people who follow @TwitterFood, and set aside time to tweet with 5 Twitter users from this list that may be interested in your products every single day. But remember to keep it conversational and not all about YOU or tour products! Ask them what they’re cooking.
Use @TwitterFood to keep a gauge on what’s trending in cooking and foodservice. Then with that knowledge, apply it to your social media content and the recipes you create and share with consumers. Following these trends could even help with an added SEO boost!
Use @TwitterFood to identify foodie influencers that the account engages with and consider fostering a relationship between them and your brand. This includes popular chefs and bloggers alike!

Don’t miss this prime opportunity to get further connected to the foodie community on social media! For more social media tips to take your efforts to the next level, take a look at these tips and download this free Social Media Toolkit.