Video is everywhere across social media platforms right now. Whether it is a “Tasty video” on Facebook or a Boomerang GIF of your friends on Instagram, it is obvious video is becoming the internet. In fact, video will account for 80% of global internet traffic by 2019. So if you’re a fresh produce marketer trying to reach more people with social media, you should consider getting on top of video content this year. Here are 10 statistics on why you and your brand should be creating, sharing, and being part of the conversation of video across all social platforms:

Facebook

• The amount of video from people and brands in newsfeeds has increased 3.6 times year over year. (Hootsuite)
• Video posts average 62% more engagement than photos do on Facebook. (Hubspot)

Twitter

• Video views on Twitter have increased by 150 times in the last year, and 90 percent are on mobile. (AdWeek)
• Native video on Twitter drives more engagement than third party players. (ResearchNow)

Instagram

• 6% of shared videos are by brands. They are 40% of Instagram’s total videos that are uploaded. (Brand Watch)
• Individuals can only post 15 second videos on Instagram, but advertiser videos can be 30 seconds long. With that in mind, users are two and a half times more likely to click on ads than on other social media platforms. (Brand Watch)

Snapchat

• Snapchat gets 4 billion video views a day. That is the same number as Facebook. Snapchat may not be ready for you and your brand yet, but definitely keep it on your radar for the future. (BusinessInsider)
• From a brand perspective, Snapchat is a great way to access a young audience. 30% of U.S. Snapchat users are millennials. (EMarketer)

YouTube

• More than 1 billion unique videos visit YouTube each month, spending more than 4 billion hours watching videos. (Digiday)
• 52 percent of consumers say that watching product videos makes them more confident in online purchase decisions. (Hootsuite)

Your brand should be taking a good, hard look at video on all social media platforms, particularly focused on Facebook, Twitter, Instagram, Snapchat and YouTube. No matter where you are in the marketing process, video should be a serious consideration.