2018

CPG Will Keep Winning Until…

Posted by DMA Solutions Team
December 21, 2018
9:20 PM

CPG invests in marketing, and they align their marketing budgets to sales performance. CPG brands' marketing spend ranges anywhere from 6-14% of revenue! While we're not suggesting that percentage is necessary for fresh produce, we advocate correlating marketing spend to sales.

New York Produce Show 2018: What Blew Us Away (#WBUA)

Posted by DMA Solutions Team
December 19, 2018
11:00 AM

Whether your fresh produce marketing serves to elevate celery, citrus, or artichokes, there is one thing we share: when exhibiting in New York City, we all know it's time to up the ante. Read on for What Blew Us Away at the 2018 New York Produce Show.

Lessons from 2018’s Biggest #PRFails

Posted by DMA Solutions Team
December 18, 2018
11:12 PM

Every year, there are a few stand-out companies who completely and utterly tank in their PR efforts. Back by popular demand, we hope you enjoy this year’s #PRFails of 2018 and what we should all learn from them.

Brands, Beware the Grinch! Here’s How to Handle a Social Media Troll

Posted by DMA Solutions Team
December 14, 2018
8:32 PM

When it comes to internet trolls, we advise using your best judgement and approaching each on a case-by-case basis: address when appropriate and hide otherwise! Though some trolls may be playful and harmless, others can do severe damage to a brand reputation: here's how to deal with those.

Creating a Marketing Plan? Here’s Where to Start

Posted by DMA Solutions Team
December 12, 2018
11:00 AM

With 2019 just three (!) weeks away, next year's marketing plans are at the very top of marketers' to-do lists, but there's no denying that it's a large task. Read on for our simple approach to laying out an annual marketing plan.

What’s Hot and What’s Not: Social Media Edition

Posted by DMA Solutions Team
December 11, 2018
6:00 PM

Marketers' favorite social media platforms developed several new features in 2018. Here's which of these social media updates will stand the test of time.

Basic Analytics for Public Relations: Why Metrics Matter

Posted by DMA Solutions Team
December 8, 2018
12:08 AM

Unlike general website and social media metrics, public relations analytics data are not always black and white. With new technology and an understanding of certain metrics, PR professionals are now able to track and analyze real numbers—rather than having to estimate views like we did in the past.

4 Bold Marketing Predictions for 2019—And What They Mean for Produce

Posted by DMA Solutions Team
December 5, 2018
11:00 AM

2018 was an exciting year that brought technologies like artificial intelligence, augmented reality, and virtual reality into the spotlight like never before. Here are our bold marketing predictions for 2019 and beyond—and what it means for YOU, fresh produce marketer!

Do You Write Marketing Copy? These 6 Simple SEO Tips Are For You

Posted by DMA Solutions Team
December 4, 2018
6:00 PM

Even without computer science experience, marketers can take several simple steps to elevate their brands' SEO—without having to hard-code a thing. From keywords to metadescriptions to title length, internal linking, and photo naming conventions, here are 6 great SEO tips for copywriters.

Basic Analytics for Marketing

Posted by DMA Solutions Team
November 30, 2018
9:45 PM

It is nearly impossible to engage in strategic marketing without an adequate understanding of the available tools to help measure the success of your efforts. To that end, we’ve created a helpful glossary of basic marketing analytics terms and why they are important for your brand.