CPG invests in marketing, and they align their marketing budgets to sales performance. CPG brands' marketing spend ranges anywhere from 6-14% of revenue! While we're not suggesting that percentage is necessary for fresh produce, we advocate correlating marketing spend to sales.
It is nearly impossible to engage in strategic marketing without an adequate understanding of the available tools to help measure the success of your efforts. To that end, we’ve created a helpful glossary of basic marketing analytics terms and why they are important for your brand.