Advertising

Overcoming Common Hurdles as a Social Media Marketer

Posted by Hena Husain
July 14, 2022
11:00 AM

Between keeping up with all the different platforms, the constant research of rising trends, and perfecting the art of advertising, it can be easy to get overwhelmed when working with social media. But, don't worry! The DMA social media team runs into these hurdles each and every day and we've rounded up some tips to help you tackle them.

Different Types of Social Media Advertising

Posted by Hena Husain
May 31, 2022
11:00 AM

Social media advertising allows you to specifically target users, grow your brand's community, and directly track your ROI. This all leads to your brand being seen by a larger audience that is likely to engage with your content. There are numerous types of social media ads you can run to grow your business on social media. We know this can get overwhelming, so to help simplify this information, here is a high-level breakdown of the different types.

What You Should Do Now That Fresh Summit is Canceled

Posted by Megan Zweig
October 20, 2021
10:30 AM

Fresh Summit is officially canceled and we're sharing ways you can promote your company when the industry and buyers are looking to be inspired most.

What You Won’t See on Super Bowl Sunday

Posted by Megan Zweig
February 3, 2021
12:00 PM

What marketers can expect to see during the 2021 Super Bowl.

Measuring Purchase Intent

Posted by DMA Solutions Team
January 19, 2021
12:00 PM

Here are a few things fresh produce marketers should consider when establishing their marketing strategies for stronger metrics of purchase intent.

Advertising Trends to Consider in 2021

Posted by Jessica Schneider
January 12, 2021
7:26 PM

In preparation for the year ahead, we rounded up some trends to consider from the fresh produce world to help improve your 2021 advertising strategies.

Two Advertising Giants Join Forces for Trillions of Reasons

Posted by DMA Solutions Team
July 30, 2013
1:44 PM

Two advertising giants are merging to form the world’s largest advertising company, and one of the major reasons for the union? DATA. Learn what this means for the future of fresh produce marketing.