How-To’s and Best Practices

To help guide your influencer marketing efforts, we’ve outlined a few key things to keep in mind when it comes to the expectations—and the reality—of influencer partnerships.
The similarities and intersections of work between social media and public relations make it essential for both teams to be in constant communication.
Breakups with your marketing agency happen- here's a list of do’s and don’ts to set up your next social media team for success.
Here's how to leverage the summer slow-down and position your brand for marketing success ahead of the holiday season.
Move over Alex Trebek, fresh produce is on the run! Check out what America’s favorite game show can teach fresh marketers.
Marketers, check out this series of FREE resources to showcase different marketing topics and statistics to support & strengthen your marketing strategy.
Public relations tactics are ever-changing. Here are some ways to go beyond the press release and surprise the media with branded mailers.
Practice makes perfect in everything, creativity included. It’s essential that marketers learn how to practice creativity to gain competitive advantage.
A brand advocate can help spread the word about your brand, and act on your behalf to sing your praises. Here’s how you can identify your brand advocates.
Supporting an industry we love is motivation enough all on its own, but here's some extra inspiration for produce marketers from Seth Godin.