Tradeshow participation looks very different than it did a year ago. In this post, Mackenzie offers 5 tips to refresh you with tips for preparing your sales team to be effective again at in-person tradeshows.
Making your audience the hero of your story can lead to increased sales, improved company language, and the ability to be a resource to your customers.
LinkedIn is an ideal place for fresh produce professionals to generate business leads. Are you taking advantage of this opportunity for your B2B marketing?
As marketers of fresh produce, we've pivoted many times in the last year, and we’ve learned that the 2021 consumer behaves a little differently than in the past. Here are a few quick tips for how to reach them.
