Marketing Strategy

In preparation for the year ahead, we rounded up some trends to consider from the fresh produce world to help improve your 2021 advertising strategies.
We’re here to help you maximize your email marketing to make it one of your greatest assets!
With your dollars being stretched amongst advertising, social media and other initiatives, at DMA, we believe your budget should make room for public relations.
Inbound marketing is critical in 2020, and we have a few great tips and tricks to extend and cultivate your marketing efforts.
Continue business momentum with in-person tradeshows and reach key industry contacts through LinkedIn.
It is time for decision makers to understand the importance that marketing plays in your company's success. We want to hear from you - what are the biggest challenges you face when communicating and motivating decision makers about marketing?
We’re sharing a list of trends that have exploded in popularity in 2020 and will only continue to grow in 2021. Look to see where and how your company can align with these growing trends to best emotionally connect with your audience.
PMA's Fresh Summit was an experience from everyone, but did you miss something that the first-timers' caught? Check out our first timer's experience!
As a first time attendee, I went into the United Fresh Washington Conference knowing little about what to expect, especially since this was this event’s first to be hosted virtually.
Public relations continues to elevate good-for-you brands doing good during this time.