Marketing Strategy

Marketers, use these basic video game principles to take your consumer promotions to the next level!
If you aren’t already positioning your brand as an excellent snack for all occasions, you’re missing out on a great opportunity to connect with shoppers!
Instagram announced it will be removing likes from the platform as early as November. Here's what this means for brands and marketers.
With only 14 months left of binge watching The Office on Netflix, here are five ways we can learn from Michael Scott and the crew on how “not” to do public relations.
It's important for fresh produce marketers to recognize that operating without a thoughtful marketing plan can be disadvantageous to long-term growth.
At PMA Fresh Summit, we were dazzled by the marketing potential in floral! We are eager to learn more about the trends, stats, & brands shaping the space.
Social media is one of the simplest and most cost effective ways to engage and speak directly to your audience. So why would you not want in? And even further, if you already have a social media audience built why would you turn away from them?
Fresh produce marketers can learn a lot about brand staying power from the 1993 classic film Hocus Pocus.
Here's how to leverage the summer slow-down and position your brand for marketing success ahead of the holiday season.
Marketers, check out this series of FREE resources to showcase different marketing topics and statistics to support & strengthen your marketing strategy.