Marketing Strategy

Public relations tactics are ever-changing. Here are some ways to go beyond the press release and surprise the media with branded mailers.
A brand advocate can help spread the word about your brand, and act on your behalf to sing your praises. Here’s how you can identify your brand advocates.
The Power of Instagram is a free guide for marketers looking to understand what works on Instagram. Key points include audience data, usage stats, & tips.
From experiential pitching to editorial calendar planning, we’re outlined key steps for marketers to prepare for Christmas coverage in July.
Here's what to know about the pop-up trends (a la Candytopia) and how fresh produce marketers can join the movement to help elevate brands in the space.
PMA Foodservice offers produce brands a chance to use their culinary prowess to attract foodservice buyers. Here are 6 ideas to spruce up your booth.
Back to school, fresh produce brands! They're more compelling than any infographic you can find: check out these 3 marketing lessons from cooking shows.
This is why your brand marketing strategy should include leveraging nutrition experts as advocates for your fresh produce brand.
Psychology-backed tips for going viral by connecting to your audience's emotions in order to increase web traffic, social engagement, and brand awareness.
Fresh Summit may be more than a few days away, but fresh produce marketers would be wise to think through these strategic updates now.