Messaging Guide

Brands often overlook the importance of creating, having, and sharing a simple messaging guide that explains the who, why, and what for a company or brand.  We believe that branding and messaging are the right places for marketers to start when considering "how to improve marketing efforts" before spending money on other typical marketing activations. Here are the benefits you might expect to receive as a result of having a messaging guide created for your company or brand.
Setting your brand up for success today requires clever storytelling capabilities that clearly define the hero, the villain and the guide in the brand story. This exercise results in more intentional marketing which in return, delivers preference and purchase intent from the people buying your products and/or services.