As a social media specialist at DMA, taking advantage of all of the dates and holidays out there (fresh produce specific and everything in between) can be a little overwhelming. In this role, it is crucial to plan ahead when drafting content and promotions. To make this daily task easier, we are happy to share the 2017 Social Media Calendar, ready for free download on the DMA Solutions website!  This year, our team of social media specialists has revamped this tool, providing fresh produce marketers with 365 days of clever ways to present branded content around relevant and noteworthy dates. While you’re diving into your strategy for 2017 in November and December, use this calendar to jump start your content planning.

Did you know that 80 percent of marketers identify engagement as the most important metric for measuring social media? By planning and preparing content around holidays and important events, you put your brand in a position to be consistently relevant, leading to increases in reach and engagement. Not only will this calendar help you gain access to the dates that matter for fresh produce brands, but you’ll also get a glimpse into our social media team’s process and best practices throughout the document.

As a social media specialist, I can’t reiterate enough the importance of planning your content in advance. Don’t wait until you see relevant hashtags in your social media feeds to decide to engage. Use this calendar to create a proactive and thoughtful plan to engage with your target audiences throughout the year.  Download your copy now!