When it comes to communications, press releases are one of the most important tools for your brand! Whether you're looking to share company news, announce a new product, or put out a statement during a possible crisis or recall, press releases continue to stand the test of time. While some may think press releases are "old school," there are ample reasons to continue relying on this form of communication for your company and brand. Read on to learn what we think are the top three reasons press releases are still powerful!
Top Three Reasons Press Releases Are Still Powerful
You Get To Control The Narrative
When you distribute a press release, you get to control the narrative. No doubt your company has a preference for the language and messaging used around a new product or company announcement, and you get to articulate exactly how you want that said in a press release. If you wait for publications to come to you, the article will be written in the editor's words, not yours. This isn't a bad thing in itself, but being able to control the narrative is a major "plus" for writing and distributing press releases.
According to Cision, press releases can be repurposed to create additional content that will inevitably increase your brand’s search ranking. This looks like adding your press release to your blog or online newsroom, resharing on social media, or any other platforms your company utilizes. While it might feel a bit repetitive, you’re only creating more avenues for your target audience to encounter your news!
Improved Media Relations
Another way to look at a press release is as a nicely packaged gift for journalists! A press release is essentially a document that outlines all the information the media needs to know about whatever news you’re sharing. Journalists should be able to use a press release’s content to write additional coverage or just copy and paste to share with their readers. The idea is to make it as easy as possible for them to take your news and share it with the audience you are trying to reach! So when you are writing a release, be sure to think about all the points that you want to get across to the public and wrap it up in a nice neat package for journalists to use for coverage. This is also a great way to create and grow relationships with the media because you’re essentially making their job a little easier.
As marketing and communications styles and tools continue to grow and evolve, we can firmly say that the press release is not going anywhere! There is something to be said about a well-written, timely, newsworthy statement that will continue to be extremely important for your company’s relationships with media and consumers. Are you interested in learning more about how your company could benefit from a press release? Check out our wealth of public relations posts on The Core, or reach out to us for a free marketing consultation.