Your website is the primary “gateway” and often times the entry point to your business, company and/or brand. In fact, Stanford University reports that 75% of people judge the credibility of a company based on its website. To help you make a positive first impression with your website, we’ve gathered 5 must-read articles from different marketing thought-leadership hubs around the web:10 Signs It’s Time for a Website Facelift
Hubspot
If your website doesn’t work will on mobile, uses flash, or has low SEO rankings, it’s probably time to overhaul your website, if not opt for an entirely new one altogether. We love these 10 signs from Hubspot that the time has come for something new!
9 Ways to Transform Your Website into a Social Media Hub
Social Media Examiner
If you’re active on social media on behalf of your company (and you should be) then it is absolutely vital to include social media as a component of your website. This article from the Social Media Examiner walks through best practices for including social in your website design.
The Basics of Search Engine Friendly Design and Development
SEO Moz
Though this article exceeds what we would call “the basics,” if you’re an overachiever or you need some reading to go along with your morning coffee, you won’t regret absorbing this valuable information. Get an expert perspective on what search engines are really seeing when they look at your website.
Copywriting Essentials from A to Z
Copyblogger
One of my favorite marketing blogs, Copyblogger focuses on looking at your marketing from a writing and content creation perspective. In this helpful post, they remind us of several things to keep in mind as we write copy for our websites.
Why Responsive Design is Critical in 2015
The Core Blog
Okay – not to toot our own horns, but we strongly believe that this article is a must read for any company that’s wants to be relevant on the World Wide Web in 2015. And if you are reading this, that’s probably YOU! The volume of traffic coming to websites from mobile devices is skyrocketing, and if your website isn’t optimized for mobile, you are going to get left behind and lose visitors.
No doubt our list could go on and on with more website tips. However, we feel that if you dedicate time to read just these 5 articles, you will begin to have a solid foundation of knowledge for what it takes to achieve success with your website. If you’re ready to start making changes to your site today, these 10 Steps to Optimize Your Website will give you immediate and applicable actions to follow.
