2018 Posts

CPG Will Keep Winning Until…

Posted by Dan'l Mackey Almy on December 21, 2018 3:20 PM

In an interview with The Snack earlier this year, I made the assertion that: If this industry started investing even 1 percent of sales—at a... Read More

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New York Produce Show 2018: What Blew Us Away (#WBUA)

Posted by DMA Solutions Team on December 19, 2018 5:00 AM

Alicia Keys had it right when she said that “big lights will inspire you.” Our team walked off of the show floor of the New York Produce Show on... Read More

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Lessons from 2018’s Biggest #PRFails

Posted by DMA Solutions Team on December 18, 2018 5:12 PM

Every year, companies charge forward with the best of intentions in order to maximize brand awareness and earn trust with consumers. And every year,... Read More

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Brands, Beware the Grinch! Here’s How to Handle a Social Media Troll

Posted by DMA Solutions Team on December 14, 2018 2:32 PM

Internet trolls. They have been part of social media since its advent, and they can range from people who make negative comments (though not all... Read More

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Creating a Marketing Plan? Here’s Where to Start

Posted by DMA Solutions Team on December 12, 2018 5:00 AM

With the new year just around the corner, we know 2019 marketing plans are top-of-mind for fresh produce marketers. We agree that time is of the... Read More

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What’s Hot and What’s Not: Social Media Edition

Posted by DMA Solutions Team on December 11, 2018 12:00 PM

Social media is all about what’s new and what’s now, and because new features and additions are released so frequently, it can be difficult to stay... Read More