2022

Reviews of the Top Social Media Management Tools

Posted by Jordan Confer
October 12, 2023
6:00 AM

Creating content, drafting captions, analyzing results, responding to consumers, running and monitoring advertisements…the list of day-to-day tasks for social media marketers could go on and on. We’re sharing our review of some of the top social media scheduling and reporting tools we use at DMA to help you create efficiencies and improve your overall results.

The Impact of Press Release Writing on Your Business

Posted by DMA Solutions Team
July 27, 2023
6:00 AM

Whether you're looking to share company news, announce a new product, or put out a statement during a possible crisis or recall, press releases continue to stand the test of time. These are the top three ways press release writing can impact your business!

Sustainability Messaging: We Have Some Education to Do

Posted by Mackenzie McLeod
April 27, 2023
11:00 AM

Sustainability: it’s quite the word du jour in marketing circles and amongst shoppers. The problem is, no one seems to agree on what it actually means. When many of you speak about your company’s sustainability story, you’re likely talking about resource conservation, land stewardship, the economic viability of your operations and your support for your employees or societal impacts. But here is what your shoppers are thinking...

5 Steps To Spring Clean Your Public Relations Efforts

Posted by DMA Solutions Team
March 9, 2023
12:00 PM

Just as our wardrobes are constantly going in and out of style, PR materials created at certain periods in a company’s lifespan can become stale and show signs of aging in these fast-paced times. To help you along your spring cleaning journey, we’ve rounded up the top five areas to focus on this season to ensure your PR strategy is prepared for a strong, efficient summer!

5 New Years Resolutions for Social Media

Posted by Hena Husain
January 5, 2023
12:00 PM

It's that time of year when most of us set resolutions that end up falling through after the first or second month of the year. But, don't worry! When it comes to your brands' social media platforms, we've already jotted down an easy list that will set you up for success in 2023. Here are our social media recommendations for fresh food marketers to consider when planning for the new year.

Our Holiday Gift to Fresh Produce Marketers

Posted by Jordan Confer
December 15, 2022
12:00 PM

We recently launched our 2023 Marketing Events and Social Media Calendars for marketers to utilize for strategic planning in the new year. Each year, we design these calendars to save you time and maximize your marketing results for the year ahead. Keep reading to learn more about each calendar and download your copy for free today!

Three Marketing Trends You Need to Capitalize On in 2023

Posted by DMA Solutions Team
December 1, 2022
12:00 PM

HubSpot recently published their annual Marketing Strategy & Trends Report for 2023, including great insights for fresh produce marketers! We're sharing what we think is most important and the top three marketing trends you need to capitalize on in 2023.

Thanksgiving Fun Facts For Foodies & Food Marketers

Posted by DMA Solutions Team
November 17, 2022
12:00 PM

Thanksgiving is all about friends, family, football, and feeling way too full! As we pull out the stretchy pants and fire up the ovens in anticipation of every foodie's favorite fall holiday, food marketers can prep their websites and social channels knowing these fun Thanksgiving facts.

10 Questions to Ask an Influencer Before You Start Working Together

Posted by DMA Solutions Team
November 10, 2022
12:00 PM

From first contact to the payment for the first post in a partnership, we average 32 email exchanges with an influencer from start to finish. The bulk of this communication happens on the front end, even before we present partnership recommendations to our clients. To help you streamline the vetting process, here’s a list of questions we like to ask influencers!

20 Email Subject Lines For Halloween

Posted by Halle Caroline Cheatham
October 27, 2022
11:00 AM

Each year, marketers have a great opportunity to engage with shoppers in a fun and relatable way leading up to Halloween. However, in order for recipients to see your great and informational email copy, you’ll need an eye-catching subject line to stand out from all of the other content that will be flooding inboxes this time of year. We’ve rounded up 20 catchy, concise, and personal email subject lines for you to use this Halloween to capture your readers' attention!