The Core - A Blog by DMA Solutions

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Branding Posts

Farm-to-Table Misconceptions-DMA Solutions-Fresh Produce-623309-edited

The Future of Food: Understanding Farm-to-Table

Posted by Lexi Cassidy on November 14, 2018 5:00 AM

Here on the Core, we frequently discuss why fresh produce brands need marketing, and this belief informs the work we do each day as fresh produce... Read More

Hero Journey Harry Potter Help Shape Brand Story-DMA Solutions-028995-edited

How “The Hero’s Journey”—and Harry Potter—Can Help Shape Your Brand Story

Posted by DMA Solutions Team on October 31, 2018 5:00 AM

Happy Halloween from DMA Solutions! We’re big fans of Halloween around here, and it’s always fun for us to see which costumes will be on-trend. We... Read More

Your Brand Visual Identity-DMA Solutions-Fresh Produce-433986-edited

What is Your Brand’s Visual Identity?

Posted by Mariah Demery on October 23, 2018 1:54 PM

A brand’s “visual identity” reflects and embodies the style and personality of your business. This identity is showcased through your logo, website... Read More

Visual Content Crushing On-DMA Solutions-Fresh Produce-996981-edited

Visual Content We’re Crushing On

Posted by Leslie Loris on October 16, 2018 3:33 PM

As marketers, we have to be both careful and purposeful about finding sources of inspiration while working to elevate the same brand on a long-term... Read More

Strike Balance Between Creative and Analytical Marketing-DMA Solutions-605620-edited

Strike a Balance Between Creative and Analytical Marketing

Posted by Sarah Clinton on October 3, 2018 5:00 AM

The quest for brand status can involve quite the balancing act for marketers: should the focus be on the creative or on developing strategy that will... Read More

The Telltale Signs You Need a Visual Content Upgrade-DMA Produce Solutions-605191-edited

The Telltale Signs You Need a Visual Content Upgrade

Posted by Marissa Baurys on September 10, 2018 1:47 PM

When content contains images, it receives 94% more views–94 percent! That’s powerful, undeniable proof that visual content is effective in helping... Read More

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