The Core - A Blog by DMA Solutions

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Branding Posts

What Blew Us Away at Fresh Summit: Branding Edition

Posted by Marci Allen on October 31, 2017 12:01 PM

In our experience working with marketers across the fresh produce space, committing to a rebrand is one of the most difficult decisions for a company... Read More

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Get a Creative Boost by Attending United Fresh Brandstorm 2017

Posted by DMA Solutions Team on October 13, 2017 9:14 AM

Guest blog post by Mary Coppola, Senior Director, Marketing Communications United Fresh Produce Association Read More

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Eliminate Brand Inconsistencies with a Brand Identity Guide

Posted by Leslie Loris on September 27, 2017 1:29 PM

In the world of fresh produce marketing, it is likely you faced a scenario when you realized your brand had lost its identity. You may have even... Read More

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Building a Blue Print for Your Brand

Posted by Leslie Loris on September 20, 2017 4:48 PM

In most industries and certainly when it comes to fresh produce, your branding is what sets you apart from your competitors.  It allows you... Read More

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6 Tips for Writing Copy that Sells

Posted by Kendra Knieriem on September 15, 2017 11:39 AM

A marketer’s world is all about grabbing an audience’s attention in the most quick and effective way possible. Whether it’s through social media... Read More

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The Importance of Incorporating Core Values into Your Brand & Culture

Posted by Laura Hartman on September 13, 2017 12:56 PM

Transparency and authenticity are being demanded of companies by customers, critics, and employees alike. Core values are one of the primary ways in... Read More

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