The Core - A Blog by DMA Solutions

Branding Posts

5 Types of Marketing Appeals to Use to Captivate Your Audience

Posted by DMA Solutions Team on September 7, 2021 6:00 AM

There are essential marketing terms and best practices that we, as marketers, should be familiar with so that when we put our knowledge into... Read More

5 Things to Consider When Defining Your Brand Voice

Posted by DMA Solutions Team on June 10, 2021 6:00 AM

We sometimes focus so much on the numbers that we forget about the need for people to hear and feel the heart in our brand voice. Some brands make... Read More

The Benefits of Having a Messaging Guide

Posted by Megan Zweig on June 8, 2021 6:00 AM

Brands often overlook the importance of creating, having and sharing a simple messaging guide that explains the who, why and what for a company or... Read More

What You Can Do With a Brand Lexicon

Posted by Megan Zweig on June 1, 2021 6:00 AM

You may not have heard of a brand lexicon before, but once we tell you a little more about it – you’re going to want one! A brand lexicon is... Read More

Tips for Writing Consumer-Friendly Website Copy

Posted by DMA Solutions Team on April 27, 2021 6:00 AM

Let's face it, creating consumer-friendly website copy usually happens when companies decide to invest in a new website altogether.  The great news... Read More

How 2020 Has Changed Shopper Behaviors

Posted by DMA Solutions Team on March 2, 2021 6:00 AM

It’s no secret that 2020 has upended shopper behavior. As the world begins its slow pivot from managing the COVID-19 crisis to recovery and the... Read More

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