The Core - A Blog by DMA Solutions

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Branding Posts

The Biggest Brand Fails of 2019

Posted by Lauren Miller on January 17, 2020 3:47 PM

If there is anything 2019 taught us, it’s that the most air-tight public relations plans can go awry, and even top brands aren’t necessarily safe... Read More

How to Write Consumer-Friendly Website Copy

Posted by Kelly Olivieri on January 14, 2020 4:22 PM

Digital marketing, particularly social media, provides opportunities for fresh produce brands to directly connect and engage with consumers like... Read More

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The Art of Data: Use Stories to Inspire Action

Posted by DMA Solutions Team on November 20, 2019 6:00 AM

“Storytelling makes the brain light up in a way no other form of communication does. Now that scientists have studied the brain while a story is... Read More

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Is Marketing Relevant for Fresh?

Posted by Allison Kirkland on November 6, 2019 9:00 AM

As we’ve mentioned in previous posts, there is an inherent demand for fresh food, and it is going to sell with or without dedicated year-round... Read More

Blooming Potential for Floral Marketing

Posted by Marci Allen on November 5, 2019 6:25 PM

This year, Cathy Burn’s State of the Industry Speech shed necessary light on challenges that fresh floral brands face, namely that the average... Read More

Marketers, Are You Crafting A Story Worth Telling?

Posted by Stevi Perkins on October 29, 2019 8:00 PM

As information consumers in an age of informational overload, we scan, skim, and “read,” often without taking the time to comprehend, much less to... Read More

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