The Core - A Blog by DMA Solutions

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Branding Posts

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Is Your Company Story Snooze-Worthy?

Posted by Sarah Clinton on April 10, 2018 1:32 PM

Every company has a distinct story—and your customers want to hear it. In fact, research has shown that following exposure to a brand’s story,... Read More

Keys to a Successful Logo Project

Posted by Marissa Baurys on February 28, 2018 1:00 PM

Campaign after campaign, ad after ad, a brand’s logo is the one item you’re sure to see on every piece of a company’s collateral. Whether you’re... Read More

Logo Design from a Designer’s Perspective: A Q&A with Our Creative Director

Posted by Laura Hartman on February 27, 2018 12:07 PM

Logos are the visual cornerstone of a brand—they are the brand’s first impression and they also function as the physical manifestation of a company.... Read More

4 Signs You Need a New Logo

Posted by DMA Solutions Team on February 23, 2018 12:35 PM

Your logo is the first thing your audience sees when interacting with your brand. How much is that first impression worth to you? If your logo... Read More

Where to Start: Creating a Brand Story

Posted by Sarah Bockholt on January 23, 2018 12:59 PM

With the wide array of distractions tugging at people’s attention nowadays, the need for your brand to stand out as relevant is more important than... Read More

What Blew Us Away at Fresh Summit: Branding Edition

Posted by Marci Allen on October 31, 2017 12:01 PM

In our experience working with marketers across the fresh produce space, committing to a rebrand is one of the most difficult decisions for a company... Read More

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