The Core - A Blog by DMA Solutions

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Branding Posts

Super Bowl Ads Recap 2019-DMA Solutions-Fresh Produce Marketing-2-1

Fresh Produce Snubs, Social Responsibility, and a Broadway Musical: Super Bowl Ads Round-up

Posted by DMA Solutions Team on February 6, 2019 5:00 AM

With a scoreless first quarter—and nearly score-free next three—the commercials really stole the show during this year’s Super Bowl compared to... Read More

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Use our 2019 Food Trends to Elevate your Brand This Year

Posted by Lexi Cassidy on January 29, 2019 1:25 PM

Can you believe it’s 2019—and nearly a month in, at that? We typically expect each new year to sneak up on us after the busy holiday season, but... Read More

Brand Trade Name or Commodity-Whats It Going to Be-DMA Solutions-3-1

Commodity, Trade Name, or Brand: What's it Going to Be?

Posted by Dan'l Mackey Almy on January 18, 2019 2:12 PM

It always surprises people when we say this, but as we’ve stated before: fresh produce will sell without marketing. It will.  There is an inherent... Read More

How to Market In Your Sleep-DMA Solutions-Fresh Produce-1

How to Market In Your Sleep

Posted by Marissa Baurys on January 16, 2019 5:00 AM

Marketers often contend with finite resources, including available budget, bandwidth, and time. We get it, and at DMA, we encourage fresh produce... Read More

CPG Will Keep Winning Until_Exec Corner_Dec 21_18-1

CPG Will Keep Winning Until…

Posted by Dan'l Mackey Almy on December 21, 2018 3:20 PM

In an interview with The Snack earlier this year, I made the assertion that:   If this industry started investing even 1 percent of sales—at a... Read More

Farm-to-Table Misconceptions-DMA Solutions-Fresh Produce-623309-edited

The Future of Food: Understanding Farm-to-Table

Posted by Lexi Cassidy on November 14, 2018 5:00 AM

Here on the Core, we frequently discuss why fresh produce brands need marketing, and this belief informs the work we do each day as fresh produce... Read More

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