Copywriting Posts


Practical Copywriting Wisdom from “Everybody Writes”

Posted by DMA Solutions Team on May 22, 2019 5:00 AM

How common is it to hear someone make the preemptive disclaimer, “Just FYI, I’m not good at math,” before completing such tasks as calculating a tip... Read More

Do You Write Marketing Copy? These 6 Simple SEO Tips Are For You

Posted by DMA Solutions Team on December 4, 2018 12:00 PM

For many marketers—especially those who are tasked primarily with producing thoughtful and effective copy—the very thought of SEO (search engine... Read More

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Editing Tips Marketers Should Borrow From Literary Greats

Posted by DMA Solutions Team on August 31, 2018 10:29 AM

"I'm all for the scissors. I believe more in the scissors than I do in the pencil." - Truman Capote As a writer-editor, I have heard many references... Read More


Common Copywriting Mistakes Marketers Make, Part 2: Grammar Goofs

Posted by DMA Solutions Team on August 21, 2018 11:49 AM

In a previous post, I explored some of the most common punctuation mistakes marketing copywriters make. In this installment of the series, let’s... Read More


Common Copywriting Mistakes Marketers Make: Punctuation Edition

Posted by DMA Solutions Team on August 14, 2018 4:21 PM

I have a confession: there are few things that trouble my soul more than 1.) bent fork prongs and 2.) brand copywriting fails. (I’ve been this way... Read More

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6 Tips for Writing Copy that Sells

Posted by DMA Solutions Team on September 15, 2017 11:39 AM

A marketer’s world is all about grabbing an audience’s attention in the most quick and effective way possible. Whether it’s through social media... Read More