copywriting

Copywriting tips from Ann Handley’s book Everybody Writes, including a definition of empathic writing & fixes for writer’s block & boring short-form copy
Even without computer science experience, marketers can take several simple steps to elevate their brands' SEO—without having to hard-code a thing. From keywords to metadescriptions to title length, internal linking, and photo naming conventions, here are 6 great SEO tips for copywriters.
Editing is, in my opinion, more a science than some mysterious, intangible, inimitable art. Further investigation demonstrates that the most accomplished literary figures in history very much embraced certain formulas for success, so to speak—and speak about them, they did.
There are few things that damage a brand's online presence like copywriting errors, but let's be honest: grammar can get confusing in a hurry! As you compose compelling copy, keep these grammar tips in mind...with a little help from the star of Fiddler on the Roof.
Commas, colons, semi-colons, hyphens, em dashes, parentheses…it’s no wonder there is so much confusion around how, when, and where to use different types of punctuation! Here’s a quick cheat sheet.
Some of the more analytically-minded marketers out there may feel handicapped when it comes to creative, flowery copywriting, but you don’t have to be!