The Core - A Blog by DMA Solutions

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Editors Pick Posts

19 Business Wins for 2019

Posted by DMA Solutions Team on December 18, 2019 6:00 AM

When planning for the new year, it’s important to take inventory of both your business and your marketing performance. Put simply, knowing where your... Read More

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A Fresh Look at Email Marketing

Posted by Allison Kirkland on December 10, 2019 5:20 PM

While email marketing as a concept is certainly not new, the way marketers should be thinking about email marketing moving into 2020 certainly should... Read More

5 Game-Changing Marketing Technology Solutions Worth Investing In

Posted by Kelly Olivieri on December 6, 2019 5:09 PM

A good marketer typically has superb problem-solving skills and an abundance of creativity, but even great marketers can be even more effective—and... Read More

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How to Get the Most Out of A Media Meeting

Posted by Lauren Miller on October 25, 2019 8:00 PM

Whether you represent a new company or a more mature business poised to celebrate a major milestone, making the most out of any public relations... Read More

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5 Pro-Tips to Improve Your Trade Newsletters

Posted by Mackenzie Wortham on September 10, 2019 7:00 PM

Have you ever subscribed to a company’s newsletter and as soon as the first couple of emails hit your inbox, you knew you made a terrible mistake?  ... Read More

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5 Tips for Setting Public Relations Goals

Posted by DMA Solutions Team on August 27, 2019 7:05 PM

In a perfect world, measuring public relations efforts would be as easy as 2 + 2 = 4. Unfortunately, most aspects of PR aren’t that black-or-white.... Read More

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