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Practical Copywriting Wisdom from “Everybody Writes”

Posted by Sarah Clinton on May 22, 2019 5:00 AM

How common is it to hear someone make the preemptive disclaimer, “Just FYI, I’m not good at math,” before completing such tasks as calculating a tip... Read More

4 Compelling Reasons to Sponsor Tour de Fresh-DMA Solutions-6

4 Compelling Reasons to Sponsor the 2019 Tour de Fresh

Posted by Mackenzie Wortham on May 14, 2019 9:55 PM

Cycling for salad bars—it may seem like an unlikely combination, but this is a duo that has brought fresh produce industry professionals together in... Read More

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The Science Behind Viral Social Content

Posted by Stevi Perkins on May 7, 2019 5:18 PM

It can sometimes be a game of chance when it comes to what content will catch on, be shared, or fall flat and get buried in the endless other buzz... Read More

Business Lessons Gained from 15 Years of Fresh-DMA Solutions-3

Business Lessons Gained from 15 Years of Fresh

Posted by Megan Zweig on April 10, 2019 5:00 AM

Although I wasn’t the first hire at DMA Solutions (see Marci Allen), as one of the original employees to come on board, I’ve had the great pleasure... Read More

15 Years Fresh Produce Marketing-DMA Solutions-2

Looking Back: 15 Years of Fresh Produce Marketing

Posted by Mackenzie Wortham on April 3, 2019 5:00 AM

15 years ago, in 2004, digital marketing was still in its infancy. Many companies were just starting to explore how the internet could become a tool... Read More

Marketing Role Fresh Produce Recalls-DMA Solutions-1

Reflection: Marketing’s Role in Fresh Produce Recalls and Other Crises

Posted by Dan'l Mackey Almy on January 9, 2019 5:00 AM

The media furor from the recent romaine lettuce crisis and subsequent recall has (mostly) died down, but that doesn’t mean that we as an industry now... Read More

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