The Core - A Blog by DMA Solutions

Editors Pick Posts


5 Pro-Tips to Improve Your Trade Newsletters

Posted by Mackenzie Wortham on September 10, 2019 7:00 PM

Have you ever subscribed to a company’s newsletter and as soon as the first couple of emails hit your inbox, you knew you made a terrible mistake?  ... Read More


5 Tips for Setting Public Relations Goals

Posted by DMA Solutions Team on August 27, 2019 7:05 PM

In a perfect world, measuring public relations efforts would be as easy as 2 + 2 = 4. Unfortunately, most aspects of PR aren’t that black-or-white.... Read More

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Business Lessons Gained from 15 Years of Fresh

Posted by Megan Zweig on April 10, 2019 5:00 AM

Although I wasn’t the first hire at DMA Solutions (see Marci Allen), as one of the original employees to come on board, I’ve had the great pleasure... Read More

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Looking Back: 15 Years of Fresh Produce Marketing

Posted by Mackenzie Wortham on April 3, 2019 5:00 AM

15 years ago, in 2004, digital marketing was still in its infancy. Many companies were just starting to explore how the internet could become a tool... Read More

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Reflection: Marketing’s Role in Fresh Produce Recalls and Other Crises

Posted by Dan'l Mackey Almy on January 9, 2019 5:00 AM

The media furor from the recent romaine lettuce crisis and subsequent recall has (mostly) died down, but that doesn’t mean that we as an industry now... Read More

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10 Rewarding Reasons to Pursue a Career in Fresh Produce

Posted by Dan'l Mackey Almy on April 9, 2014 6:14 AM

The old adage says "time flies when you are having fun" and as we begin our 10th year in business at DMA Solutions, this adage couldn’t be more true.... Read More

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