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Why We Choose Fresh

Posted by Dan'l Mackey Almy on April 24, 2019 4:45 AM

Whether you’ve been in the space for decades or months, your journey to and in fresh produce is most likely a pertinent part of your personal... Read More

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Barriers to the Evolution of Fresh Produce Marketing

Posted by Marci Allen on April 17, 2019 5:00 AM

 “Evolution” is a term to which we’ve all become quite accustomed in business conversations. We recognize that we need to evolve as leaders, as... Read More

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Fresh Produce Marketing: Then and Now

Posted by Dan'l Mackey Almy on March 6, 2019 5:00 AM

Fresh produce will sell without marketing. That is a reality, and there is an inherent demand for what we grow, pack, ship, and sell—try and imagine... Read More

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CPG Will Keep Winning Until…

Posted by Dan'l Mackey Almy on December 21, 2018 3:20 PM

In an interview with The Snack earlier this year, I made the assertion that:   If this industry started investing even 1 percent of sales—at a... Read More

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How to Sell Social Media to the C-Suite

Posted by DMA Solutions Team on November 28, 2018 5:00 AM

As marketers, we know how critical social media is for fresh produce brands, and we also know that selling its value to those who approve budgets... Read More

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The Future of Food: Understanding Farm-to-Table

Posted by Lexi Cassidy on November 14, 2018 5:00 AM

Here on the Core, we frequently discuss why fresh produce brands need marketing, and this belief informs the work we do each day as fresh produce... Read More

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