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Fresh Produce Industry Posts

Brand Trade Name or Commodity-Whats It Going to Be-DMA Solutions-3-1

Commodity, Trade Name, or Brand: What's it Going to Be?

Posted by Dan'l Mackey Almy on January 18, 2019 2:12 PM

It always surprises people when we say this, but as we’ve stated before: fresh produce will sell without marketing. It will.  There is an inherent... Read More

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Reflection: Marketing’s Role in Fresh Produce Recalls and Other Crises

Posted by Dan'l Mackey Almy on January 9, 2019 5:00 AM

The media furor from the recent romaine lettuce crisis and subsequent recall has (mostly) died down, but that doesn’t mean that we as an industry now... Read More

DMA Team Sur la Table

18 of Our Favorite Moments from 2018

Posted by DMA Solutions Team on December 28, 2018 11:40 AM

Every year, we take stock of the moments that made this year especially joyful. Some of our favorite moments include celebrating wins with our... Read More

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CPG Will Keep Winning Until…

Posted by Dan'l Mackey Almy on December 21, 2018 3:20 PM

In an interview with The Snack earlier this year, I made the assertion that:   If this industry started investing even 1 percent of sales—at a... Read More

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New York Produce Show 2018: What Blew Us Away (#WBUA)

Posted by DMA Solutions Team on December 19, 2018 5:00 AM

Alicia Keys had it right when she said that “big lights will inspire you.”  Our team walked off of the show floor of the New York Produce Show on... Read More

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Creating a Marketing Plan? Here’s Where to Start

Posted by Leslie Loris on December 12, 2018 5:00 AM

With the new year just around the corner, we know 2019 marketing plans are top-of-mind for fresh produce marketers. We agree that time is of the... Read More

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