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Fresh Produce Industry Posts

Fresh Produce Marketing Barriers-DMA Solutions-2-1-2

Barriers to the Evolution of Fresh Produce Marketing

Posted by Marci Allen on April 17, 2019 5:00 AM

 “Evolution” is a term to which we’ve all become quite accustomed in business conversations. We recognize that we need to evolve as leaders, as... Read More

Meet the 2019 Aggies Attending Viva Fresh-DMA Solutions-2-1

Meet the 2019 Aggies Attending Viva Fresh

Posted by DMA Solutions Team on April 16, 2019 6:00 PM

As the DMA Solutions team gears up to travel to another produce show, we can’t help but share our excitement! The Viva Fresh Expo, to be held in San... Read More

Business Lessons Gained from 15 Years of Fresh-DMA Solutions-3

Business Lessons Gained from 15 Years of Fresh

Posted by Megan Zweig on April 10, 2019 5:00 AM

Although I wasn’t the first hire at DMA Solutions (see Marci Allen), as one of the original employees to come on board, I’ve had the great pleasure... Read More

CPMA 2019 WBUA-DMA Solutions-Produce Marketing-1

CPMA Convention 2019: What Blew Us Away (#WBUA)

Posted by DMA Solutions Team on April 9, 2019 4:03 PM

Since first attending the CPMA convention and expo in 2017, it’s safe to say it could be the produce event we most look forward to each year. And... Read More

15 Years Fresh Produce Marketing-DMA Solutions-2

Looking Back: 15 Years of Fresh Produce Marketing

Posted by Mackenzie Wortham on April 3, 2019 5:00 AM

15 years ago, in 2004, digital marketing was still in its infancy. Many companies were just starting to explore how the internet could become a tool... Read More

Fresh Produce What's With Our CPG Love Affair-DMA Solutions-Marketing-3

Fresh Produce, What's With Our CPG Love Affair?

Posted by Dan'l Mackey Almy on March 27, 2019 4:50 AM

For all of my 24 years in fresh produce, seemingly CPG has been upheld as a "gold standard" that fresh produce companies seek to emulate on all... Read More

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