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Fresh Produce Industry Posts

SXSW 2019-Fresh Produce Takeaways-DMA Solutions Marketing-5-1-1

SXSW 2019: Key Takeaways for Fresh Produce Marketers

Posted by DMA Solutions Team on March 20, 2019 5:00 AM

Deep in the heart of Texas lies the annual SXSW expo, a summit of artistic, educational, and entertainment sessions—and a healthy serving of tex-mex... Read More

SEPC-Southern Exposure-DMA Solutions-Marketing

What Blew Us Away (#WBUA) at Southern Exposure 2019

Posted by Dan'l Mackey Almy on March 14, 2019 5:00 AM

Southeast Produce Council's Southern Exposure 2019: What Blew Us Away If you have read our popular series What Blew Us Away, which recaps what’s hot... Read More

Fresh Produce Marketing Then and Now-DMA Solutions-1

Fresh Produce Marketing: Then and Now

Posted by Dan'l Mackey Almy on March 6, 2019 5:00 AM

Fresh produce will sell without marketing. That is a reality, and there is an inherent demand for what we grow, pack, ship, and sell—try and imagine... Read More

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United Fresh BrandStorm 2019: Key Takeaways for Marketers

Posted by DMA Solutions Team on February 27, 2019 5:00 AM

Imagine you had two days to come together with other fresh produce industry marketers to focus on camaraderie, collaboration, brainstorming, and the... Read More

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Commodity, Trade Name, or Brand: What's it Going to Be?

Posted by Dan'l Mackey Almy on January 18, 2019 2:12 PM

It always surprises people when we say this, but as we’ve stated before: fresh produce will sell without marketing. It will.  There is an inherent... Read More

Marketing Role Fresh Produce Recalls-DMA Solutions-1

Reflection: Marketing’s Role in Fresh Produce Recalls and Other Crises

Posted by Dan'l Mackey Almy on January 9, 2019 5:00 AM

The media furor from the recent romaine lettuce crisis and subsequent recall has (mostly) died down, but that doesn’t mean that we as an industry now... Read More

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