The Core - A Blog by DMA Solutions

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Inbound Marketing Posts


B2B Lead Generation: Tips to Launch Growth and Success

Posted by Lacey Jenison on November 3, 2017 10:51 AM

Generating qualified leads can be a challenge when brands compete for the same customers across the same industry space. B2B marketing isn’t what it... Read More

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Hubspot’s 2017 Inbound Marketing Conference: What Blew Us Away (#WBUA)

Posted by DMA Solutions Team on October 3, 2017 3:54 PM

With today’s changing digital marketing landscape, it’s essential for marketers to devote time to learn and stay connected to trends and technology... Read More


5 Common Content Marketing Mistakes

Posted by Lacey Jenison on August 31, 2017 1:32 PM

While content marketing costs 62% less than outbound marketing tactics, it generates more than three times as many leads, making it the obvious... Read More


What US Marketers Need to Know About the Canadian Anti-Spam Law (CASL)

Posted by Mackenzie Wortham on July 3, 2017 2:32 PM

Canada’s Anti-Spam Law, or CASL, could affect you as a marketer if you send marketing emails to Canadian inboxes. We recently became aware of CASL... Read More


The Smartest Ways to Use Personalization in Your Emails

Posted by Marissa Baurys on June 27, 2017 10:14 AM

If you’re familiar with email marketing, you understand the importance of the open rate and click rate of your emails. These factors are key in... Read More

Steps to Create Effective Content for Your Brand

Posted by Mackenzie Wortham on June 14, 2017 12:34 PM

One of the big frustrations we hear from marketers is that they know they need more content, but they don’t know how to start. And this isn’t just... Read More

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