The Core - A Blog by DMA Solutions

Influencers Posts

Influencer Marketing 101

Posted by Jessica Schneider on March 10, 2020 6:00 AM

In the last year, we've seen influencer marketing change drastically. From exponential growth in the number of influencers on Instagram to increased... Read More

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Are Your Influencer Partners Effective?

Posted by Jessica Schneider on February 11, 2020 5:44 PM

Influencer marketing is a valuable tool for generating brand awareness and driving brand trial among shoppers. Additionally, working with influencers... Read More

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Market Smarter: Leveraging Nutrition Experts as Brand Advocates for Fresh

Posted by Stevi Perkins on June 12, 2019 5:00 AM

*For the sake of this article, the terms "dietician" and "nutritionist" will be used interchangeably to refer to licensed or accredited individuals... Read More

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3 Key Lessons To Learn From The Fyre Festival

Posted by Kelly Olivieri on March 8, 2019 6:37 PM

In case you haven’t looked at your Netflix or Hulu queues lately, you may have missed the two competing and newly released documentaries on the Fyre... Read More

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Choosing the Best Influencers for your Brand

Posted by Kelly Olivieri on March 5, 2019 5:17 PM

With influencers continuing to make their mark on the brand frontier—and with millions of them to choose from—it’s no wonder that choosing the right... Read More

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Myths Marketers Need to Stop Believing About Influencers

Posted by DMA Solutions Team on October 10, 2018 5:00 AM

If you’ve ever worked with, or heard stories about working with influencers, you may have very strong opinions on either side of the spectrum as to... Read More

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