Influencers Posts

Are Your Influencer Partners Effective?

Posted by Jessica Schneider on February 11, 2020 5:44 PM

Influencer marketing is a valuable tool for generating brand awareness and driving brand trial among shoppers. Additionally, working with influencers... Read More

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Market Smarter: Leveraging Nutrition Experts as Brand Advocates for Fresh

Posted by DMA Solutions Team on June 12, 2019 5:00 AM

*For the sake of this article, the terms "dietician" and "nutritionist" will be used interchangeably to refer to licensed or accredited individuals... Read More

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3 Key Lessons To Learn From The Fyre Festival

Posted by DMA Solutions Team on March 8, 2019 6:37 PM

In case you haven’t looked at your Netflix or Hulu queues lately, you may have missed the two competing and newly released documentaries on the Fyre... Read More

Choosing the Best Influencers for your Brand

Posted by DMA Solutions Team on March 5, 2019 5:17 PM

With influencers continuing to make their mark on the brand frontier—and with millions of them to choose from—it’s no wonder that choosing the right... Read More

Myths Marketers Need to Stop Believing About Influencers

Posted by DMA Solutions Team on October 10, 2018 5:00 AM

If you’ve ever worked with, or heard stories about working with influencers, you may have very strong opinions on either side of the spectrum as to... Read More

3 Questions to Ask Yourself Before Sending a Press Release

Posted by DMA Solutions Team on May 30, 2018 5:00 AM

As new marketing tactics are being refined and polished every day, some “old school” methods still stand the test of time. Sending out a press... Read More