Marketing Matters

Influencer management can seem like quite the daunting task to someone unfamiliar with the “how,” “what,” and “why” that goes along with this tactic. We know that partnering with influencers comes with pros and cons, depending on the approach. Learn more about our approach and insider tips.
Through story, you can effectively humanize your brand and communicate who you are, what you do, and how you add value to shoppers lives. Is your website an effective tool at telling your brand story?
How do we bridge the gap between sales and marketing? Dan'l Mackey Almy and panelists, David Anderson and Tristan Simpson share their perspectives.
With your dollars being stretched amongst advertising, social media and other initiatives, at DMA, we believe your budget should make room for public relations.
Do your marketing goals and available resources to achieve them align? If not, you may want to consider these reasons to hire a marketing agency in 2017.
Social media can be unpredictable, making flexibility a key to success for the social media marketer. Here's what can change your social sites in an instant.
We decided to put the scientific method to the test when it comes to marketing to discover what works and what doesn't on behalf of our brands.
Find out the top 3 most important things your social media manager needs from you to achieve success.
Two weeks ago, as I walked the show floor of the United Fresh and FMI Connect convention in Chicago, a vision I have been wrestling with became much clearer to me. I visualize a large table and around it are all the forces in food marketing. At this table are the processed food giants, major retailers, fast food moguls and even our perishable brethren, the dairy darlings. They are all competitors in the sense that they are fighting for the consumer’s attention and ultimately, their dollars. As a result, the consumer decides who has the opportunity to sit at this table, and a seat means you are in the marketing elite. Historically if you have a seat at this table, your products are likely processed and shelf stable or they are homogeneous and easily assessed. You have deep pockets filled with substantial margins and Mother Nature is not a primary threat to your weekly success. Until now. What became crystal clear to me as I walked the show floor is that today there is a new seat at the food marketing table and in that seat is fresh produce. Consumers opened up a seat for us at the table and as a result,
Executing marketing tactics without a well thought out strategy or framework is like going to the grocery store without a list on an empty stomach – and we've all been there! Don’t make the mistake of marketing “on an empty stomach” and fill up with this helpful marketing tools and guides!
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