The Core - A Blog by DMA Solutions

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Marketing Strategy Posts

How To Approach Your Email Campaigns-DMA Solutions-Marketing-2-1

How To Approach Your Email Campaigns

Posted by Leslie Loris on February 19, 2019 12:00 PM

Whether your brand has a robust database or you are still building out your lists, a strategic approach to email campaigns should be a must-have for... Read More

Brainstorming Parameters-DMA Solutions-Fresh Produce Marketing-2

Good Fences Make Good Neighbors—and Brainstorms: 4 Parameters That Can Improve Your Brainstorming

Posted by DMA Solutions Team on February 18, 2019 5:36 PM

Though it may seem counterintuitive, setting guidelines can actually help provide your brainstorm team with the freedom to express themselves in a... Read More

2019 Food Trends-DMA Solutions-The Core Blog

Fresh Produce Marketers, Let's Talk…About Food Trends Strategy

Posted by Lexi Cassidy on February 13, 2019 5:00 AM

As Charles de Gaulle once said, “You have to be fast on your feet and adaptive or else a strategy is useless.” This is especially fitting when it... Read More

6 Marketing Projects to Add to Your To-Do List-DMA Solutions-Fresh Produce-1

6 Marketing Projects to Add to Your 2019 To-Do List

Posted by Mackenzie Wortham on February 8, 2019 5:53 PM

It’s already February, which means if you are working on a calendar year, your 2019 marketing plan is likely already in motion. Even with a plan in... Read More

Stand-Out Strategies for the 2019 Tradeshow Season-DMA Solutions-Marketing-1

Stand-Out Strategies for the 2019 Tradeshow Season

Posted by Marissa Baurys on February 5, 2019 6:30 PM

As we kick off February, fresh produce marketers find ourselves on the cusp of a tradeshow season that promises back-to-back shows. As we book our... Read More

How Marketers Reach US Hispanic Shopper-DMA Solutions-2

Why Fresh Produce Marketers Should be Focusing on the U.S. Hispanic Shopper

Posted by Megan Zweig on February 1, 2019 2:57 PM

Hispanic shoppers make up a rapidly growing population in the United States—and they have a big appetite for food from brands they can trust! To kick... Read More

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