The Core - A Blog by DMA Solutions

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4 Signs You Need a New Logo

Posted by Lacey Jenison on February 23, 2018 12:35 PM

Your logo is the first thing your audience sees when interacting with your brand. How much is that first impression worth to you? If your logo... Read More


10 Tips to Help Marketers Hustle When Sales are Down

Posted by Megan Zweig on February 21, 2018 11:08 AM

When sales are down the normal reaction is to hustle and amplify the power of influence, whether via traditional relationship based sales or... Read More


Lessons from a Copywriter's Workshop

Posted by DMA Solutions Team on February 20, 2018 10:21 AM

At DMA, we are committed to being lifelong learners and improving the way we serve the fresh produce industry. This past month, we took some time to... Read More


4 Ways to Master the Art of Storytelling

Posted by Lacey Jenison on February 16, 2018 3:29 PM

In today’s world of “content overload,” storytelling is a critical component to your brand’s marketing success. Old-school marketing tactics tell us... Read More


Our Super Bowl LII Ad Review: Light-Hearted Humor Scores Big

Posted by DMA Solutions Team on February 7, 2018 1:41 PM

After several consecutive years of brand activism and political statements dominating the discussion surrounding Super Bowl ads, we were pleasantly... Read More


What You Can Do with Just One Video

Posted by Marissa Baurys on January 30, 2018 12:44 PM

If there’s one thing we need to get comfortable with as marketers in 2018, it’s that video is king. Its importance in the digital world is only... Read More

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