The Core - A Blog by DMA Solutions

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4 Signs You Need a New Logo

Posted by Lacey Jenison on February 23, 2018 12:35 PM

Your logo is the first thing your audience sees when interacting with your brand. How much is that first impression worth to you? If your logo... Read More

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10 Tips to Help Marketers Hustle When Sales are Down

Posted by Megan Zweig on February 21, 2018 11:08 AM

When sales are down the normal reaction is to hustle and amplify the power of influence, whether via traditional relationship based sales or... Read More

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Lessons from a Copywriter's Workshop

Posted by DMA Solutions Team on February 20, 2018 10:21 AM

At DMA, we are committed to being lifelong learners and improving the way we serve the fresh produce industry. This past month, we took some time to... Read More

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4 Ways to Master the Art of Storytelling

Posted by Lacey Jenison on February 16, 2018 3:29 PM

In today’s world of “content overload,” storytelling is a critical component to your brand’s marketing success. Old-school marketing tactics tell us... Read More

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Our Super Bowl LII Ad Review: Light-Hearted Humor Scores Big

Posted by DMA Solutions Team on February 7, 2018 1:41 PM

After several consecutive years of brand activism and political statements dominating the discussion surrounding Super Bowl ads, we were pleasantly... Read More

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What You Can Do with Just One Video

Posted by Marissa Baurys on January 30, 2018 12:44 PM

If there’s one thing we need to get comfortable with as marketers in 2018, it’s that video is king. Its importance in the digital world is only... Read More

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