The Core - A Blog by DMA Solutions

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The Biggest Brand Fails of 2019

Posted by Lauren Miller on January 17, 2020 3:47 PM

If there is anything 2019 taught us, it’s that the most air-tight public relations plans can go awry, and even top brands aren’t necessarily safe... Read More

2020: Planning for Marketing Success in A New Decade

Posted by Sarah Clinton on January 8, 2020 8:00 AM

Having just flipped the final page of another year spent working on behalf of fresh, our minds—like many of yours—turn towards the impending new... Read More

What does it mean for an agency to do project work?

Posted by Marci Allen on January 7, 2020 7:30 PM

“We don’t really have the budget to work with an agency.” As you can imagine, we’ve heard that line a time or two (or two hundred), and we’ve learned... Read More

A Marketer’s Cheat Sheet to Help Clear PR Hurdles

Posted by Jordan Glover on January 3, 2020 6:35 PM

As someone who is notorious for tripping over her own feet while walking down the hallway (what can I say—I’m talented), the very idea of attempting... Read More

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DMA’s 2019 Social Media Recap

Posted by Mariah Demery on December 13, 2019 7:35 PM

Well everyone, 2019 is officially coming to a close. It feels as though the year went by in a flash—and what a year it was for social media! Between... Read More

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Fresh Produce Marketing Trends & Predictions—2020 and Beyond

Posted by Mackenzie Wortham on December 11, 2019 6:00 AM

Fresh produce marketers: raise your hand if you feel like you’re constantly scrambling to keep up with technology changes.     Read More

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