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Marketing Role Fresh Produce Recalls-DMA Solutions-1

Reflection: Marketing’s Role in Fresh Produce Recalls and Other Crises

Posted by Dan'l Mackey Almy on January 9, 2019 5:00 AM

The media furor from the recent romaine lettuce crisis and subsequent recall has (mostly) died down, but that doesn’t mean that we as an industry now... Read More

How to Survey Your Shoppers-DMA Solutions-Marketing-1

How to Survey Your Shoppers and Customers

Posted by Megan Zweig on January 7, 2019 1:13 PM

As a marketer, do you ever wonder how you might survey your customers or shoppers to put their valuable input to work on behalf of your company or... Read More

CPG Will Keep Winning Until_Exec Corner_Dec 21_18-1

CPG Will Keep Winning Until…

Posted by Dan'l Mackey Almy on December 21, 2018 3:20 PM

In an interview with The Snack earlier this year, I made the assertion that:   If this industry started investing even 1 percent of sales—at a... Read More

How to Create a Marketing Plan-DMA Solutions-Fresh Produce-269846-edited

Creating a Marketing Plan? Here’s Where to Start

Posted by Leslie Loris on December 12, 2018 5:00 AM

With the new year just around the corner, we know 2019 marketing plans are top-of-mind for fresh produce marketers. We agree that time is of the... Read More

Bold Marketing Predictions 2019-DMA Solutions-Fresh Produce-825062-edited

4 Bold Marketing Predictions for 2019—And What They Mean for Produce

Posted by Mackenzie Wortham on December 5, 2018 5:00 AM

As self-proclaimed trend-junkies, the DMA team ensures the office is continuously buzzing with discussions around the latest and greatest ideas to... Read More

Basic Analytics for Marketing_11_30_18-1

Basic Analytics for Marketing

Posted by Leslie Loris on November 30, 2018 3:45 PM

How much do you know about the different types of traffic that come through your website?  What about how to measure exactly how engaged your... Read More

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