If you're on Instagram, we're guessing you've seen an influx of people talking about the new social media platform, "Threads". You may be thinking to yourself "Oh no, another social platform we need to worry about!", but not so fast...We're here to break down what it is, how to use it, and the pros & cons as to why you might (or might not!) want to use Threads.

According to beon.Worldwide, social media posts nearly double over the summer months compared to other seasons and people use social media a little differently than at other times of the year. So, as you're prepping your vacation and travel plans, you also need to be prepping your social media content to connect with your audience over the summer as well. Here's 3 reasons why...

From community management and content creation to measuring the success of your activations, brands that invest in social media marketing each face unique challenges. Whether you are a one-man show or have a whole marketing team behind you, social media can be one of your most important marketing tools. We asked you, our Core readers, about the biggest challenges you face and here is what you said... 

Coming up with social media content and captions is time consuming! Wouldn't you rather be outside taking in the beautiful spring weather than racking your brain trying to come up with clever springtime food puns? Allow us to help! We’ve rounded up 20 social media caption ideas you can use this spring to drive engagement and connect with your shoppers.

It's that time of year when most of us set resolutions that end up falling through after the first or second month of the year. But, don't worry! When it comes to your brands' social media platforms, we've already jotted down an easy list that will set you up for success in 2023. Here are our social media recommendations for fresh food marketers to consider when planning for the new year.

Each time we approach a new year, this serves as the perfect time to reflect on key takeaways from the year before in order to prepare for the year ahead. We've also rounded up the top social media statistics you need to know for 2023 planning!