It seems like just yesterday students were being released for summer vacation and now it’s time for them to start heading back to school. We love back to school season because it provides an opportunity for fresh produce marketers to implement promotions that increase consumption of fresh produce amongst future generations. Here are a few ways you can use back to school messages to promote fresh produce:
Inspire with Pinterest and Instagram
With more than 70 million users, Pinterest is an excellent outlet to promote fresh ideas and recipes. Incorporate 4-5 boards about snacks, lunch box recipes, gifts for teachers, etc. A good rule of thumb: pin 80 percent of your own content and 20 percent of from other outlets. You can also use Instagram to share similar photos and imagery to inspire back to school eating. Instagram has more than 150 million active users a month, and as another visual social tool, food is always a popular topic!
Attract with SEO
Attracting visitors to your website is an important part of creating new relationships with potential brand enthusiasts. Boost website traffic by leveraging the search habits of your target audiences during back to school by:
- Offering back to school topics and recipes on your website
- Including back to school language in page titles
- Incorporating back to school meta descriptions
- Providing a back to school descriptive anchor text for every text link
- Embed links to additional relevant content within your own website on other pages or within your blog
Engage with What’s Trending on Social
Incorporating trending hashtags will increase your exposure. Below are 5 popular hashtags for back to school season on Facebook, Instagram and Twitter. Be sure to include them in your upcoming posts.
- #BacktoSchool
- #Back2School2014
- #KidFriendly
- #LunchBox
- #BacktoSchoolSnacks
As the second largest retail season of the year, a focused back to school effort will help our industry to encourage consumers to choose our fresh products more often – helping us to keep our seat at the food marketing table.
Still hungry for more back to school promotion ideas? Check out our promotion tool set with 50 plus ways to maximize the #Back2School season!
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