It’s that time of year – kiddoes all across the nation (and even the world!) are headed back to the classroom over the next few weeks and with it comes a new meal time routine. For fresh produce marketers, this is an opportune time to get your products out in front of families and engage with parents and students on social media. Why? According to the National Retail Federation, it’s the 2^nd largest consumer spending season of the year! One way that we think fresh produce marketers can inspire healthier school lunch choices is to take to Instagram to find people sharing their #SchoolLunch! There are over 70K posts using this hashtag on Instagram to date, and that number is only going to grow over the next few months. Here are some of our favorite #SchoolLunch posts from Instagram:

“Packing my daughter’s lunches and dinners on-the-go is much more exciting for both of us with our new PlanetBox. Today’s lunch: English muffin pizza (with @applegate turkey and chopped spinach hiding under the cheese), Vans gluten-free crackers, avocado, grapes, strawberries, and @enjoylifefoods mini chocolate chips for a sweet treat.” Thank you to The Balanced Life: A Pilates-Inspired Lifestyle with Robin Long​ for sharing this with us! #PlanetBox #lunchbox #schoollunch #food #yummy #instgood www.planetbox.com

A photo posted by planetbox (@planetbox) on Aug 14, 2015 at 9:13am PDT

How fresh is this lunch!? (And how cool would it be to give away some of those Planet Boxes?)

The majority of bone development occurs during childhood, making it critical for children to get enough calcium and vitamins in their diet. Try this lunch combo featuring a yummy kale smoothie bowl!

A photo posted by WPRawl (@naturesgreens) on Aug 14, 2015 at 1:47pm PDT

WPRawl demonstrates how fresh produce companies can be a part of the #SchoolLunch conversation!

Today’s lunch – baseball themed homemade lunchables #lunchpackingmom #schoollunch #sweershoppemomlunches

A photo posted by Dana Vollmer Brown (@sweetshoppemom) on Aug 13, 2015 at 8:57pm PDT

@Sweetshoppemom keeps it fun and themed for #SchoolLunch! How can you inspire other moms with fun lunch themes their kids will devour?

#rainbowchard #schoolgarden #schoolgreenhouse @marincountrydayschool #seedtotable #schoollunch

A photo posted by Jason Hull (@chefjasonhull) on Aug 13, 2015 at 10:36am PDT

@ChefJasonHull is telling his fresh food story for school lunch – how can you share yours?

We call this “farm to cafeteria!” Fresh, delicious, and organic zucchini from our very own campus gardens was prepared as part of lunch today by Chef Heather at Nature’s Pathways! Kids and adults alike can’t get enough. The students help plant and nurture garden boxes during the spring and get to literally enjoy the fruits (and veggies) of their labor in the summer and fall! #greeneducation #greenthumb #farmtotable #farmtofork #schoollunch #healthykids #veggiekids #zucchini #farmfresh #2ndnatureacademy #naturespathwaysnh #naturespathwayschildcare #earlychildhood #elementaryeducation #organickids #organicvegetables

A photo posted by The Nature of Things Campus (@tnotcampus) on Aug 12, 2015 at 9:14am PDT

@Tnotcampus should win an award for FRESHEST inspiration! Look how excited kids are to learn about where their food comes from!

Homemade sushi made with cucumbers and leftover grilled salmon from dinner sprinkled with sesame seeds, strawberries, carrot sticks, fishy crackers, half a fig and a Baby cheese. #yumbox #yumboxlunch #kidlunch #schoollunch #lunchbox #lunch #bentolunchbox #bentolunch #lunchideas #bento #kidslunch #packedlunch #lunchboxideas #homemadelunch #whatsforlunch #healthylunch #PowerYourLunchbox

A photo posted by Lunch & Lunchbox Ideas (@sylina_lunches) on Aug 11, 2015 at 7:16am PDT

This is a lunch for an up-and-coming foodie! A great way to showcase using a fruit that some parents may not have thought of – like figs!

We hope these examples have left you feeling inspired to create #BacktoSchool ideas for your communities to chew on. If your fresh produce brand isn’t on Instagram yet, now would be a great time to start building a new presence while consumers are looking for healthy ideas. And if you want more promotion ideas for the back to school season, take a look at this list and tools!