Why You Should Care About Instagram

December 19, 2014
4:27 pm

Posted by DMA Solutions Team

We’ve mentioned before that we are keeping a close eye on the content that you view on our blog, so that we can deliver you more of what is most helpful and interesting to you. But recently, looking through our analytics, we noticed a trend in regards to our social media posts: You aren’t reading our Instagram blog posts nearly as much as you are reading those about Facebook or Twitter.

Don’t worry, our feelings aren’t hurt. What may be hurting, however, is your increased potential to engage with consumers through a social platform with 300 million active users and counting. You see, even though Instagram isn’t as important to you at the moment, we think that as a fresh produce marketer you could be missing out on a golden opportunity to capitalize on this social network for your brand.

So why should you care about Instagram? Just take a look at these statistics:

Over 2,500 brands have joined Instagram, and food is one of the top industries represented (stats by Totems).
Getting started is easy—Social Media Today shares the first few steps and best practices.
Instagram users are 58 times more likely to like, comment or share a brand’s post than Facebook users, and 120 times more likely than Twitter users (stat from Fast Company).
Instagram provides a free analytics tool so you can see who is following you, what they like, and where they like it from.
57% of Instagram users check their accounts daily (stat from Jenn’s Trends).
The average American spends up to two hours per day on a mobile device, and 57% of users won’t recommend companies with poor mobile sites (stats from Media Bistro). What’s the most mobile-exclusive app? That’s right—Instagram.

Quite honestly, Instagram has become too popular to ignore. It shows the authentic, human-side of your brand. You don’t have to be perfect or buttoned up. You don’t have to be a professional photographer. If anything, it’s the messy, straight-from-the-farm, in-the-process, half-baked sort of content that consumers go gaga for (though a few beauty shots now and again won’t hurt, either). If there was ever a platform that provided the cushion you need to ease your way into social, that platform is Instagram. Make implementation of an Instagram presence and/or strategy one of your marketing resolutions for 2015 and embrace the opportunity to engage through your products’ beauty!