It may be February, but people are still working hard to maintain their resolutions. It’s probably no surprise to you that the top two resolutions this year are health related according to Nielsen. As it does every year, this presents a great opportunity for fresh produce companies to create a connection with consumers and a foundation on which to nurture that relationship throughout the year.

From nutritional information and meal inspiration to fitness tips and wellness messages, fresh produce aligns perfectly with every aspect of health, fitness and weight loss. This is the obvious way to tap into consumer resolutions – but if you look beyond health and weight, you’ll find that the opportunities for our industry’s marketers only broaden.

Here are our recommendations for taking advantage of messaging beyond the top two resolutions of 2016:

• Spend less/save more – I don’t know about you, but in my house, eating more at home is the #1 way we can save an embarrassingly large sum of money each month. Quick and easy ideas to help me get a meal on the table in 30 minutes? Yes, please!
• Enjoy life to the fullest – Think outside the box and relate to your audience’s desire to live life long and live life BIG. Take advantage of the fact that food is a universal love language and when you combine delicious, healthy food with great memories, you have a winning combination.
• Spend more time with family – Family meals around the dinner table? Check. Inspiration for bringing families together in the kitchen? Check. Kitchen hacks and time saving tips? Check. You get the idea.
• Bonus Tip: Reduce food waste – The perishability of our products remains a challenge for many consumers. Help people “save more” in 2016 by inspiring usage with new ways to prepare your products that will help them maximize their fresh purchases!

Knowing now that you can build a marketing strategy around every one of the top five New Year’s resolutions for 2016, your opportunities for becoming a relevant brand to a larger audience grow fivefold. February is a time when consumers are craving inspiration to stay on track, so take the time to be the voice that helps them to not forget what they set out to achieve on January 1.