Public Relations

Are You Prepared to Handle the California Drought?

Posted by DMA Solutions Team
April 22, 2015
4:52 PM

You may have been preparing for the California Drought for decades, but have you also prepared your internal & external communication strategies?

Get Lucky with These 7 Public Relations Tips!

Posted by DMA Solutions Team
March 17, 2015
5:29 PM

Having a consumer public relations strategy isn't just for big agencies and budgets. Fresh produce marketers can find success with these lucky tips.

8 Newsworthy Topics You Can Use to Gain Press Prior to Fresh Summit

Posted by DMA Solutions Team
September 25, 2013
12:38 PM

The time is NOW for announcing your pre-show news to the fresh produce trade press! Use one of these newsworthy topics to gain media attention and download a free press release template to format your story to perfection.

News Jacking Gone Wrong

Posted by DMA Solutions Team
August 30, 2013
11:15 AM

Last week, the Golf Channel demonstrated how trendy and timely doesn’t always make for appropriate social media content. Read on to learn from their example.

A Re-branding Fiasco: Lessons from JCPenney

Posted by DMA Solutions Team
August 13, 2013
10:12 AM

One of our rockstar interns, Deanna, takes JCPenney’s recent branding struggles head on and provides us with key takeaways fresh produce companies can learn for their next rebranding effort.

Becoming a Media Darling

Posted by DMA Solutions Team
July 12, 2013
10:01 AM

What does being “newsworthy” mean? These five tips will accelerate your public relations strategy and get you thinking about the stories you pitch differently. Read on to learn how you can become a great catch yourself!

Go Daddy – A PoweRful Example

Posted by DMA Solutions Team
September 14, 2012
3:44 PM

If you were unable to connect to your favorite foodie blog or athletic message board to rant about the weekend games on Monday, you weren’t alone. Go Daddy’s servers went down early this week, leaving a large chunk of their customers’ websites at the mercy of Go Daddy’s tech team. DMA and The Core were […]

2012 PMA Impact Award

Posted by DMA Solutions Team
August 8, 2012
11:13 AM

PMA Impact Award

The Value of PR

Posted by DMA Solutions Team
March 2, 2012
11:28 AM

Public Relations has existed for many years as a profession unjustly shrouded in mystery and misrepresentation. The truth is, PR Practitioners aren’t flacks, they aren’t spin doctors, and they do a lot more than just mass distribute press releases every single day. PR has the unmatched ability to positively influence brand awareness, perceptions and reputations […]