Brand Strategy & Design:

Cuties® Citrus

Image of peeled clementine grid on blue background


Brand strategy
Advertising campaign
Website design and development
Social media strategy and design
Packaging design
Sales Materials
Tradeshow Assets

The Challenge

As a well-established brand in the citrus category, Cuties® already had a strong shopper following and healthy sales.  The brand reached out to DMA Solutions to serve as an extension of their marketing team in all areas of their trade and consumer marketing program.  DMA worked closely with the Director of Marketing to establish and implement annual program strategy, execute on all creative design and website development needs, and oversee the creation and delivery of all aspects of the brand’s Disney partnership.

Company Personality





Visual Line

The Cuties visual line graphic, three bubbles on the first line that say "delicious" "kind" and "charming" that all point towards a bubble on the second line that says "cute & charismatic"
A desktop screen sized mockup of the Cuties website homepage
Website Development
A collage of Cuties social posts
Social Media Graphics
Example of a Cuties social post that says "Snacks Up!" with an image of a surfboards and a Cuties clementine
Example of a Cuties social post that says "Cutest little travel companion" with an image of a person on the beach with Cuties clementines
Example of a Cuties social post that says "Snacking never goes out of style" with an image of a Cuties clementine with sunglasses on
Social Media Graphics
A mock-up of a Cuties billboard that says "There's only one choice. Find us in your local produce department."
Advertising | Billboard
A mock-up of two web banner ads that say "Maximize Holiday Sales with Cuties®"
Trade Advertising
A mock-up of a full spread magazine ad that says "It's time to drive your citrus category sales with Cuties®, the original mandarin brand"
Trade Advertising
A mock-up of three Cuties in-store displays
POS | Packaging
Mock-ups of Cuties bag packaging and box
POS | Packaging
Collage of design examples from the promotion Cuties Sweet Summer Road Trip
Sweet Summer Road Trip | Consumer Promotion
Collage of design examples from the promotion Spread the Cheer
Spread the Cheer | Consumer Promotion

Featured in Brand Design

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Dandy website homepage
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