Brand Strategy & Design:

Dandy & Duda Farm Fresh Foods

Image of person chopping Dandy celery sticks

Deliverables

Brand strategy
Brand design
Brand guidelines
Web design and development
Promotion design
Copywriting
Shopper marketing strategy
Sales materials
Tradeshow assets

The Challenge

DMA has a long-standing partnership with  Duda Farm Fresh Foods, supporting all aspects of their trade and consumer marketing program. Over the years, DMA has helped to shape Duda’s brand positioning as a leading grower, shipper, processor and marketer of fresh vegetables and citrus in the United States while simultaneously leading the shopper marketing strategy for the Dandy brand. We provide a full scope of services to the brand including social media management, public relations management, influencer management, media buying, graphic design and web development, trade communications, tradeshow support, and consumer campaign management.

Company Personality

Bright

Clean

Family-Friendly

Inviting

Modern

Visual Line

The Duda visual line graphic, three bubbles on the first line that say "cheerful" "friendly" and "sincere" that all point towards a bubble on the second line that says "down-to-earth"

Colors

Dark blue color swatch named "legacy"
Medium blue color swatch named "water"
Red color swatch named "radish"
Dark green color swatch named "lettuce"
Medium lime green color swatch named "celery"
Orange color swatch named "clementine"
Orangey yellow color swatch named "sweet corn"

Fonts

Livermore Script font with sample that says "Delicious Dishes Start Here®"
Effra font with sample that says "Delicious Dishes Start Here®"
A desktop screen sized mockup of the Duda website homepage
Website Development | Desktop
A mobile screen sized mockup of the Duda website homepage
A mobile screen sized mockup of the Duda website celery product page
A mobile screen sized mockup of the Duda website recipe page featured recipes section
Website Development | Mobile
A collage of Dandy social posts
Social Media Graphics
Example of a Dandy social post that says "Let's Get Corny" with an image of a package of sweet corn
Example of a Dandy social post that says "Go Green For St. Patty's Day" with an image of stalks of celery
Example of a Dandy social post that says "The Perfect Crunch" with an image of a person scooping dip with radish coins
Social Media Graphics
A mock-up of a tradeshow booth with images of Dandy products, the Duda and Dandy logos, and text that says "Delicious Dishes Start Here®"
Trade Show Booth
A mock-up of two web banner ads that say "Reinvent your Radish sales" and "Diversify your Stalk"
Trade Advertising
A mock-up of a full spread magazine ad that says "The Cut Above, your single source of Fresh-Cut Celery"
Trade Advertising
Collage of design examples from the promotion Dip It 2 Win It
Dip it 2 Win It! | Consumer Promotion
Collage of design examples from the promotion Snacktober Fest
Snacktoberfest | Consumer Promotion
Duda Farm Fresh Foods logo

The DMA team is a part of my team and always helps in any way they can. The ‘can-do’ attitude surely comes from the top and is an appreciated part of your culture.

Nichole Towell
Director of Marketing & Packaging Procurement

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