Good Foods

As an established CPG brand in the fresh dip category, Good Foods came to DMA Solutions with a strong loyal shopper following and placement in major retailers, such as Target and Walmart. The brand reached out to DMA to serve as an extension of their marketing team to support areas of their trade and consumer marketing program. DMA worked closely with their marketing team to establish and implement an intensive public relations strategy to gain recognition with major national publications and broaden awareness within the trade industry media. DMA also supported the brand in coordinating, overseeing and executing annual consumer promotions and campaigns to drive sales during non-peak sales times throughout the year.