Natural Delights^®

Already the largest grower of Medjool dates in the United States, Natural Delights® had established a strong reputation for superior product quality with shoppers. However, Medjool dates skewed to an older shopper demographic despite this fresh fruit possessing extensive nutritional benefits and a sweet caramel-like flavor that fitness enthusiasts and health conscious shoppers of all ages would find most appealing. Together with DMA, the brand set out to deliver an aggressive shopper engagement strategy that encompassed a full suite of marketing tactics aimed at attracting, educating and converting new and repeat purchases of Natural Delights Medjool dates.